Who are our Readers?

Surveys have shown that each copy of Nickel News is read seven to ten times in local coffee shops, restaurants and other waiting areas, where it is returned to it's counter stand, a stand that is uniquely designed just for Nickel News. Every week a new issue is delivered to the counter stands and old copies are recycled or donated to a local literacy group.

The reason why Nickel News is so successful is because it is good for the community. Even other local media services get better results for their advertisers if their advertisers also advertise in Nickel News. In Modesto, California where Nickel News was initiated, consumers actually await its arrival at participating coffee shops, restaurants and other waiting areas, when they expect the latest issue. In fact, a quarter of all copies delivered are read and enjoyed within an hour of delivery!

Nickel News provides an enjoyable and entertaining publication that consumers pick up on the way in to their favorite restaurant. It provides a few minutes of carefree entertainment while the order is taken and the meal is prepared. Since most consumers can read Nickel News in 10 to 12 minutes, they have ample time to review all the ads as well. Nickel News works!