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A site for the Real Baby Boom -- Second Wave Boomers, Trailing Edge Boomers, call us what you will, who were the punks, folkies, freaks, and MBAs of the Reagan-era world.
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| Questions and Answers: | Q:Do you think the bitterness and anger from Late Boomers will occur with Late Xers? Hi, I've been reading up on generational sites for the last couple of years, and one thing I have noticed repeatedly is a lot of intense bitterness and boiling anger from those born in the "late Boomer" years. I was born in 1975, so I am not a Boomer, though I think I can understand the bitterness that Late Boomers have, it's something that the typical early and middle Boomer doesn't seem to display. I don't know if I'm a middle of the pack Xer, or a late Xer, but do you guys think this same thing will happen to late Xers? Often times I find myself disliking these kids born in the '80s. Many of them, especially those born in the early '80s, are my peers, but talking to them it feels like I'm 20 years older then them, not 4-7 years older. They feel like another generation to me, and I suspect when the term "Generation Xer" becomes more of an insult refering to anyone over 35, rather then a cool label, many Late Xers will develop the same bitterness that Late Boomers have. Heck, I even had an argument with a guy just 4 years younger then me, maybey even less about when the '80s ended and the '90s began. It could easily have been an argument between some born in 1959 and 1955 about the '60s-'70s. More things change, the more they stay the same it appears.
John M | | A:John,
You've made an astute observation. I personally believe that the rift you describe within "generations" comes from having labels affixed to groups by outside parties that would not self identify as a cohesive generation or cohort. Identity is psychologically important as the most intimate of constructs to the individual. Identity is a similary personal conscept for social groups. To have identity forced upon one is distressing and possibly harmfully. This probably speaks to why some of the later born in generations become angry or bitter. I hope that with this site some of the bitterness will dissipate and we can just be proud of who we are, confront unfair stereotypes, and celebrate out achievements.
Thanks for an excellent question John.
Nancy | Q:I was born in 1967, am I a boomer?
jim | | A:Hi Jim,
"Officially" you are not a Boomer, I'm sorry to have to break such sad news to you. According to the U.S Government the Baby Boom began in 1946 and ended in 1964. But you are more than welcome to join the ranks of Honorary Late Boomers and Late Boomer Lovers! Like all else in life... it is mostly attitude.
Nancy | | click to see all Q&A; |
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Why Doesn't Pepsi Cola Like Late Boomers?
by Nancy Hill
Pepsi advertising skips right over Late Boomer generation in latest ad campaign.
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There was something missing at SuperBowl 36. No, no, no... this has nothing to do with the actual game. This has everything to do with the other part of the Super Bowl -- advertising. Pepsi really should know better, Brittney's January 2002 Pepsi commercial with the official title of "Now and Then"which debuted on during the game, was missing something. Us! Initial reactions to the retro visitation of various incarnations of Pepsi commericals aimed at youth through the ages were less than enthusiastic. Well, like, "D'oh! " Look at your demographics and figure out which group of people was skipped right over and were left totally unrepresented in the "history" the commercial at first glances seems to present. That's right, Late Boomers. So what happened to the period between 1970 and 1989? Surely society remembers that something happened between the Magic Bus and Robert Palmer. We had a then too! We are a part of history, too! In fact we were one of the first huge youth consumer groups and we aren't exactly out of the picture yet. Does Pepsi want us to drink Coke? I guess so... that or their marketing department is horribly ill informed about consumer demographics.
The commercial in question opened to great amounts of hype and hoopla during Superbowl 36. For those of you who haven't seen the commerical is is a retro sort of thing flashing through scenes with Marilyn Monroe-esque, Nancy Sinatra-ish, pseudo Magic Bus hippie chicks and Robert Palmer "Addicted to Love" clones. So what happened to our retro? Okay, disco is passe retro, but what about Art Rock? Progressive Rock? Punk? Club music? New Wave? Reggae? World Music? Country Rock? I guess those were the days of Coke, literally and figuratively, and in these politically correct times there just isn't room for us... If you are tired of being ignored, overlooked, and generally forgotten, let Pepsi know directly by sending them feedback on the commerical at Pepsi Co.
700 Anderson Hill Road
Purchase, NY 10577
(914) 253-2000 or at least have the pleasure of rating the commercial with a resounding score of zero at the above linked site...
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