Crisis Communications & Strategic Public Affairs

When confronting a difficult problem, corporations often turn to public relations companies. But this can lead to the PR tail wagging the crisis management dog.

While public relations firms provide media expertise, they generally do not offer other critical skills, such as the ability to put management, security, and communication resources on the ground in an expedited manner.

At GlobalOptions, public relations is one tool among many used to respond to a crisis and is not substitute for real action. With the support of GlobalOptions, a combination of skill sets and resources can be brought to bear in a timely fashion to manage and resolve a crisis.

Whether dealing with a labor strike, security breach, natural disaster, or cyber attack, seasoned crisis management professionals are immediately available. You need not fear a repeat of the Exxon Valdez crisis, where Exxon performed relatively well in addressing the oil spill but suffered billions of dollars in losses and bad publicity because of the perception that the company botched the cleanup.

Positioning your message in the media is an art -- but it can also be a martial art. Communication professionals, in tandem with other divisions of GlobalOptions, have the unique ability to gather and distribute critical and sometimes hard-to-find information for clients in support of public affairs issues.

Our staff is attuned to regional, national, and international political issues and has well-placed government and media contacts worldwide.

GlobalOptions is prepared to help shed light on opponents' weaknesses; assist in the design and implementation of grass-roots campaigns; advocate your message to opinion makers; and provide media training for corporate spokespersons.