New Brunswick Oyster Aquaculture Industry Market Study

	The New Brunswick Oyster Aquaculture Industry Market Study (PDF: 1002KB / 55 pages)
	Appendices A-E*
	Appendices F-J1*

Executive Summary

Introduction

1 General Market Overview
       1.1 Canada
              1.1.1 Production/Landings
                     1.1.1.1 New Brunswick Oyster Aquaculture Profile
              1.1.2 Imports and Exports
       1.2 United States
              1.2.1 Production/Landings
              1.2.2 Imports and Exports
       1.3 Methods of Culture

2 Key Factors Shaping Marketing Growth
       2.1 Quality Expectations
       2.2 Demand of Seafood - Oyster
       2.3 Consumption Analysis
       2.4 Consumer Demographics

3 Market Trends

4 Opportunities
       4.1 Penetrating the Fresh Market
              4.1.1 Canada
              4.1.2 United States

5 New Market Opportunities
       5.1 Cocktail versus Traditional-sized Oysters
              5.1.1 Development Potential 2003 - 2010
       5.2 Year-Round Market Development

6 Value Added Products
       6.1 Fresh Oyster Meat
       6.2 Pasteurized Oyster Meat
       6.3 Ready to Serve Finished Products
       6.4 Frozen Half-Shell
       6.5 Whole Frozen-in-Shell
       6.6 Canned
       6.7 Smoked

7 Indirect Opportunities
       7.1 Technologies
       7.2 Food Safety
       7.3 Processing

8 Key Factors To Accessing Opportunities
       8.1 Quality/Safety
       8.2 Consistent Production
       8.3 Distribution Channels
       8.4 Price

9 Local Capabilities
       9.1 Growers
       9.2 Processors

10 Regional Competitors
       10.1 Prince Edward Island
       10.2 Nova Scotia

11 United States Competitors
       11.1 North East Region
       11.2 Atlantic Region
       11.3 Gulf Region

12 New Brunswick Competitive Edge

13 Market Logistics
       13.1 Description
              13.1.1 Oyster Bar Phenomenon
       13.2 Canada
              13.2.1 Local Market
              13.2.2 Quebec/Montreal
              3.2.3 Toronto/Ottawa
              13.2.4 Edmonton /Calgary/Vancouver/Victoria
       13.3 United States
              13.3.1 North East Area
              13.3.2 Atlantic Area
              13.3.3 Gulf Region
              13.3.4 Mid West
              13.3.5 Pacific

14 Market Distribution Network
       14.1 Channels of Distribution
              14.1.1 Direct Sales
              14.1.2 Agent
              14.1.3 Wholesaler
              14.1.4 Distributor
              14.1.5 Retailer

15 Market Penetration Consideration
       15.1 Business Practices
       15.2 Canadian and American Regulations
       15.3 Documentation

Conclusion

Bibliography