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The Learned On Women Site
My Book
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Harvard Business School calls the book: "rich in practical suggestions and interesting stories, with an easy-to-read style."
Book Excerpt
- Listen to Andrea read the first chapter of Don't Think Pink now.
My FREE eBook
9 Minds On Marketing is a collection of essays I wrote based on interviews with marketing minds (who may or may not be marketers) on topics from design to trendspotting, and the experience economy (plus 6 more). Download it now for FREE.
My Manifesto
Check out my ChangeThis Manifesto, "Marketing to Women for the Common Man."
Recent Posts
- NewsBytes: Small Biz Tech Girl, Customer Insiders and Sustainable Biz (Just Do It)
- To Reach Women, Tap Into Your Feminine Side
- Getting Beyond Soccer Moms
- Individual Corporate Behavior DOES Get Noticed
- ESPN: Transparent Healthcare Marketing to Men
- Andrea NewsBytes: Alltop, 800CEOBook Review, and Me on TalkZone
- NewsByte: Harley-Davidson Garage Parties Don't Include Nail Polish
- On Enabling Sexist Thought Patterns
- Green Messaging: Consumers Are Really Going Online To Check Up On Your Brand
- Start With What's Right: Making Change Through Appreciative Eyes
