How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
By: Darren Rovell
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Published: Aug 8, 2005
ISBN: 9780814472996
Format: Hardcover, 256pp
Publisher: AMACOM Books
Price: $21.95
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The book chronicles the rise of the sports drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies.
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