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November 25, 2004
A world without - God forbid - taglines?
Have you noticed lately amidst all the talk of the death of brands, of branding, of brand consultants, of advertising, of sex selling, of even - oh no! - marketing that something else seems to be slipping quietly away?
Remember the days when taglines were essential to sum up what it was all about - the uncola, making it easier, drivers wanted, just do it, the ultimate driving machine, all the news that's fit to print...
Well today we still have things like "Invent" "i'm lovin it" and "it's the cola" but can you think of the taglines for brands like Google, Starbucks or even, that paragon of marcom prowess, Apple? No? Why? Because they don't have taglines, either never did or don't have them anymore.
Interesting. And maybe just plain smart. No tagline, no need to shift one when your businesses changes. Maybe sometimes what you don't say sends just as strong a signal as what you do (i.e. not just search, not just coffee, not just Macs).
Posted by johnza at November 25, 2004 10:28 AM
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» Death of taglines from Vy Blog
I blogged Friday on overinflated expectations of taglines. [Read More]
Tracked on December 13, 2004 09:21 AM
Comments
Google: I'm feeling lucky
Apple: Think Different
Posted by: wu-ping ![[TypeKey Profile Page]](http://web.archive.org/web/20090101214002im_/http://marketingplaybook.com/nav-commenters.gif)
at November 27, 2004 08:21 PM
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