It's Ooooooooverrrrrrrrrrr
If you're going to make a big stink about something and draw a bunch of attention to yourself, you probably want to make sure that the thing you're promoting is (a) true, and (b) something you can deliver.
Blockbuster shocked all of us when it unveiled, to great (self-professed) acclaim, that it was doing away with late fees. How could they do that? Some major change to their business model? What was the secret?
Turns out the secret was, actually, a lie. So Now Blockbuster is being sued, and brand terrorists are popping up left and right to scorn the company and praise NetFlix.
What the hell was Blockbuster thinking? That we wouldn't find this out? That it was perfectly fine to put out a campaign singing "It's ooooooooooooooooverrrrrrrrrrrrrrr" about late fees, while still charging them?
This has got to be one of the dumbest marketing moves in a long long time: spending millions of dollars to make a promise that you have zero intention of keeping. Way to build a brand.
Blockbuster shocked all of us when it unveiled, to great (self-professed) acclaim, that it was doing away with late fees. How could they do that? Some major change to their business model? What was the secret?
Turns out the secret was, actually, a lie. So Now Blockbuster is being sued, and brand terrorists are popping up left and right to scorn the company and praise NetFlix.
What the hell was Blockbuster thinking? That we wouldn't find this out? That it was perfectly fine to put out a campaign singing "It's ooooooooooooooooverrrrrrrrrrrrrrr" about late fees, while still charging them?
This has got to be one of the dumbest marketing moves in a long long time: spending millions of dollars to make a promise that you have zero intention of keeping. Way to build a brand.
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