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May 14, 2004

The master of Point B

Monkeymagic:: thoughts on thinking :: Write like you speak archives We've written alot about the ABCs and driving killer campaigns. But as Piers Young notes, Jerry Weissman is a master of teaching you how to tell your story compellingly. He is also the author of the concept PointB(tm) - the desired state you put out there to generate interest. Awesome guy. Awesome teacher. Author. Mentor. Friend. Here's what some other folks are saying too: Brendon Wilson: "Best of all, I managed to attend ... a seminar/workshop on "Pitching to Win" - complete with Jerry Weissman, the legendary pitchman who has helped numerous CEOs tune their IPO roadshows, giving tips from his new book, "Presenting to Win". Cool! Chris Anderson: "a book I recently read, and loved: Presenting to Win, by Jerry Weissman." Dennis Kennedy: "I've just finished the highly-praised Presenting to Win: The Art of Telling Your Story, by presentation guru Jerry Weissman. Add me to the list of fans." And FastCompany - which had a good article on 5 Ways to Talk to Money

Posted by johnza at May 14, 2004 03:15 PM

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