Seth Godin Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.

Early Reader Quotes:
"Great. I totally agree as I sit here in my house in Alaska doing what I want to do, rather than what other people want me to do." - Brad Feld

About the author:
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book, Tribes, is due out in October, 2008. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. He holds an MBA from Stanford and was called "The Ultimate Entrepreneur for the Information Age" by BusinessWeek.