Stop Logo Cruelty

Be sure to follow these basic rules to make sure your projects look their best and that the logo is always presented in the best possible light.

Construction

Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Change the orientation of any of the elements.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Modify or omit any of the existing elements.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Alter or amend the wordmark.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Change the scale of elements.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Multiply or enhance any of the elements.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Change the scale or proportions of the wordmarks.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Distort the logo by cropping or masking.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Break the logo apart or cut pieces out.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Change the orientation or placement of the wordmarks.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Style or apply filters.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Recreate the wordmark using a different font.
Example

Wondering how all these logo guidelines work? The simple rule is just don’t make any alterations, but for more specifics scroll through these examples:

Don’t

Create new elements that look enough like the Firefox logo so as to cause confusion.

Color

Example

When a logo looks this nice, why bother changing the colors? Read on for more details about the look of the logo:

Don’t

Change the colors of the logo.
Example

When a logo looks this nice, why bother changing the colors? Read on for more details about the look of the logo:

Don’t

Simplify or change the logo’s shading and gradients.
Example

When a logo looks this nice, why bother changing the colors? Read on for more details about the look of the logo:

Don’t

Change the colors of the wordmark.
Example

When a logo looks this nice, why bother changing the colors? Read on for more details about the look of the logo:

Don’t

Simplify the colors of the wordmark.

Context

Example

Creativity around where you put the logo and how you use it is highly encouraged, but be sure to also follow these simple rules:

Don’t

Dilute the logo by putting it on a busy background.
Example

Creativity around where you put the logo and how you use it is highly encouraged, but be sure to also follow these simple rules:

Don’t

Deface the logo.
Example

Creativity around where you put the logo and how you use it is highly encouraged, but be sure to also follow these simple rules:

Don’t

Place text on top of the logo.
Example

Creativity around where you put the logo and how you use it is highly encouraged, but be sure to also follow these simple rules:

Don’t

Create confusion with poor spacing.
Example

Creativity around where you put the logo and how you use it is highly encouraged, but be sure to also follow these simple rules:

Don’t

Add surrounding elements that look like part of the logo.