The Digital Set Top Box Market: Global Demand Remains High
Worldwide digital set top box unit shipments are on track to reach 191 million in 2009, a total that highlights the importance of the set top box in today's consumer electronics industry.
This PowerPoint presentation provides a comprehensive overview of the global digital set top box market. It examines the central position of the set top box in the digital entertainment ecosystem, discusses trends shaping current product development, and examines the growth potential of four digital set top box markets: cable, terrestrial, satellite/DTH, and IPTV. It also provides an aggregated worldwide digital set top box revenue and unit shipment forecast through 2013.
In addition, the presentation discusses the leading manufacturers of set top box products, identifies key silicon suppliers for digital set top boxes, and talks about how the set top box market will likely change and evolve over the next few years.
DTV 2009: Declining Costs, Increasing Shipments, and Network Capability
The market for digital television (DTV) sets is being governed by the switchover from analog to digital broadcasts, the emergence of developing countries as DTV consumers, and the emergence of networking and wireless connectivity options. DTV vendors continue to add networking capability, primarily Ethernet and Wi-Fi, to bring the DTV into the home network, and to maintain its position as the center of the home entertainment cluster. In addition, wireless connectivity options such as 60GHz and WHDI offer the potential for wireless HD streaming in the home.
This PowerPoint presentation looks at marketing and technology factors affecting the DTV market in five different regions: North America, Europe, Japan, Asia/Pacific, and Rest of World. Annual shipment, ASP, and revenue forecasts by TV type (LCD, plasma, CRT, rear projection, and OLED) are provided for each region through 2013. Also included are annual component bill-of-materials forecasts for LCD DTVs, ATSC DTVs, and DVB-T DTVs through 2013.
The Cable Set Top Box Market: After a Record Year in 2008, Slightly Lower Demand in 2009
After a record-setting year in 2008, demand for digital cable set top boxes is leveling off in 2009. Last year, there were just over 46.6 million digital cable set top box unit shipments. Due to cable TV operator spending reductions, in 2009, we are forecasting worldwide unit shipments to decrease by 6%, to just over 44 million.
This report covers the market for cable TV set top boxes, with special emphasis on product manufacturers, market and technology trends, and the semiconductor content of the boxes. It also provides a digital cable set top box Bill of Materials forecast, digital cable set top box manufacturer market shares for 2008, and updates worldwide unit shipment and revenue forecasts through 2013.
This report is part of In-Stat's continuous coverage of the set top box markets. The digital satellite set top box market is the first and largest of the digital set top box markets. Many of the boxes shipping today are more than simple satellite receivers. They have HD decoders, hard drives for digital video recording, and IP connections to access additional content via an IP network.
There are a large number of satellite set top box vendors, some of whom focus on providing boxes to the satellite pay-TV providers while others serve the free-to-air market. Market shares are provided for the top five vendors.
In addition to five-year forecasts for worldwide box unit shipments, ASPs and revenues segmented by region, this report also contains forecasts for SD boxes with hard drives, HD boxes with hard drives, and HD boxes without hard drives. As part of In-Stat's discussion of satellite set top box technology, five-year bill-of-materials forecasts are provided for basic, HD, and DVR boxes along with a semiconductor total available market (TAM) forecast.
With their ability to time-shift television programming, personal video recorder (PVR) products have become an important component in the digital home entertainment ecosystem. Demand for PVR products remains strong, fueled largely by pay-TV service providers who are ordering and deploying PVR products in record numbers.
This report examines the market for personal video recorder (PVR) products. It discusses the functionality of today’s PVR products and provides information about key PVR product manufacturers, leading service providers, and the important trends that are shaping the PVR market. The report provides worldwide PVR unit shipment and revenue forecasts, unit shipments to specific geographic regions, unit shipment forecasts by product type, and worldwide & US PVR product installed base forecasts.
Demand for PC-TV Tuners has turned down since 2008, due to the worldwide recession. The market faces fundamental issues. People get lots of video from their broadband Internet, and mobile video services will change the playing field.
Digital-only PC-TV Tuners cost less than Hybrid tuners. As developed countries move toward all-digital TV services, the retail value of the total PC-TV Tuner market will slow down, even while unit shipments of Digital-only PC-TV tuner products goes up.
New competitors are moving from cellular handset video markets into the PC-TV Tuner space specializing in very high levels of integration.
PC-TV Tuner vendors are expecting a boost with Microsoft's Windows 7.
Facing flat demand, the traditional vendors are wondering if their PC-TV Tuner business is going to remain viable. As the market shifts from a combination of analog and digital broadcast technologies to digital-only broadcasts, the margins currently available for hybrid tuners will be marginalized by lower cost digital-only tuners.
We expect that the worldwide PC-TV Tuner market may have peaked in value during 2008, at about US$ 1.4 billion. The economic downturn is expected to cause a revenue decline of about 15% during 2009, and we expect single-digit growth for 2010.
IP set top boxes are connected to the TV sets of subscribers to telcos' TV services in order to receive content from the telco headend. As the number of new telco TV subscribers has grown each year, so have the unit shipments of IP set top boxes. In 2008, the unit shipments grew 55%, and 2009 is looking like unit shipments will maintain the same level as 2008.
The report contains worldwide five-year total unit shipments, units with hard disk drives, HD unit shipments, ASP, and revenue broken down into seven geographic regions. Historical market share data is provided from 2006 to 2008. A bill of materials forecast for an HD IP set top box through 2013 details the components of IP set top boxes.
Digital Terrestrial TV Set Top Boxes 2009: Analog Shut Off Fuels Worldwide Market
The world is moving to digital terrestrial broadcasting, and the digital terrestrial television (DTT) set top box market is poised to benefit, with combined shipments tripling in 2008 to over 36 million units, and forecast to increase to 44 million in 2009. The market is expected to decline after 2009, as the analog shut off (ASO) that is fueling the shipments begins to play out.
This report contains complete annual shipment and revenue forecasts for both standard definition (SD) and high definition (HD) DTT set top boxes from 2006 through 2013. It includes the following data: -Annual SD and HD DTT set top box shipment and revenue forecasts through 2013 for the following regions: -Europe (including breakouts for France, Germany, Spain, UK, Central/Eastern Europe, and Scandinavia) -North America -Asia/Pacific (including a breakout for China/Korea/Japan) -Rest of World -Annual bills-of-materials (BOM) shipment and revenue forecasts through 2013 for all components in both SD and HD DTT set top boxes -Up-to-the-minute updates and analysis of ASO plans in 34 countries
