Conference Programme

EuroPCom 2011 - "Share (y)our voice"

The conference takes place on Wednesday 19 and Thursday 20 October 2011 in Brussels.

The two-day conference will give the platform to top representatives of the institutional EU partners, external key note speakers and public communication experts. Parallel workshops presenting best practice from EU institutions, member states, regional and local authorities will be organised around four thematic strands: Branding regions, cities, countries and the EU; Communicating policies through press and media; Social networking; Communicating Europe at a local level.

Wednesday 19 October 2011

• 9:30 - 11:00: Registration
• 11:00 - 13:00: Plenary opening session
  Confirmed speakers:
  • Mercedes Bresso, President of the Committee of the Regions
  • Mikołaj Dowgielewicz, Polish Secretary of State for EU Affairs
  • Simon Anholt, independent policy advisor on strategy and communications, founder of the Nation Brand Index and City Brand Index
  • Philippe Cayla, chairman and CEO of Euronews, the pan-European news television channel
• 13:00 - 14:30: Lunch
• 14:30 - 15:45: Parallel workshops
  • A: Country, region and city branding: just a matter of communication? 
  • B: The relevance of traditional media relations  
  • C: Social media: Networking with your citizens  
  • D: Communicating Europe in times of confidence crisis
• 15:45 - 16:15: Coffee break
• 16:15 - 17:30: Parallel workshops
  • E: Regional branding: Experiences in strategic identity
  • F: Make yourself heard abroad: International media relations 
  • G: Monitoring and managing your online reputation 
  • H: Communicating Europe in partnership with networks and associations
• 19:00 - 22:30: Dinner reception, offered by the Polish Presidency of the Council of the EU

Thursday 20 October 2011

• 9:30 - 10:45: Parallel workshops
  • I: Europe as a brand 
  • J: Citizen journalism, an opportunity or a threat?
  • K: Connecting with young people through social networks 
  • L: Outside the Brussels Bubble: Europe going local
• 10:45 - 11:15: Coffee break
• 11:15 - 12:45: Plenary closing session
  Confirmed speaker:
  •  Jean Marie Dru, chairman of TBWA Worldwide

Programme overview (pdf)