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Appearances & Concerts 2007


Click link above for appearances and upcoming concerts.

Links
Raymond's MySpace
Arkaea
Arkaea's MySpace
Fear Factory
3volution Productions
Kool Arrow Records
SeventhFrame Photography
Raymond on G4 Attache of the Show

The Raymond Herrera Archive
Click above for the largest online archive of Raymond Herrera and Fear Factory interviews and media.

3volution Productions


3volution Productions offers top quality audio and video production, marketing, and licensing services for the Videogame, Film, Television and Music industries. Established in 1995 by Gold-selling recording artist Raymond Herrera as Herrera Productions Inc. the company became 3volution Productions in 2005 with the addition of videogame marketing and production veteran Laddie Ervin to the company. 3volution Productions has worked with top videogame companies including Sony, Electronic Arts, Ubi Soft, Midway, Atari, Capcom and Namco.

For more information please visit: http://www.3volutionProductions.com


Fear Factory
Fear Factory was formed on October 31, 1990 in Los Angeles, California by ex-guitarist Dino Cazares and drummer Raymond Herrera. Characterised by a mix of thrash metal (though Fear Factory sound more in the vein of groove metal) guitar riffs, roaring vocals that make way for melodic singing, pulse driven drum beats, and powerful basslines, Fear Factory have been making waves in both the American death metal and industrial metal scenes since the debut album, Soul of a New Machine (1992). The album was not successful in the mainstream. Undeterred, Fear Factory embarked on extensive touring worldwide.

The following year, Fear Factory hired Front Line Assembly member Rhys Fulber to remix some songs to create Fear Is the Mindkiller (1993). In 1994, bassist Andrew Shives was forced to leave the band. In the same year, bassist Christian Olde Wolbers met the band whilst vacationing in LA and agreed to assist them with the next recording, Demanufacture (1995), which went on to become a highly successful album.

Fear Factory spent the next few years touring with such bands as Black Sabbath, Megadeth and Iron Maiden. also appearing at Ozzfests '96 and '97, amongst other festivals. Fear Factory released a new album composed of Demanufacture remixes by Junkie XL (now known as JXL) called Remanufacture in May 1997, closely followed in July 1998 by the new album, Obsolete.

Fear Factory started to build success on the album charts. Soul of a New Machine failed to chart anywhere. Demanufacture made the top 10 of the Billboard Heatseekers charts. Looking at bands seeking to build a name for themselves. Remanufacture made the Billboard 200 album charts as well as the Heatseekers Chart in 1997. Obsolete reached the top 100 on the Billboard charts and spawned a couple of songs that made the Mainstream Rock Top 40 in 1999 in "Cars" and "Descent". In 2001, Digimortal made the top 40 on the Billboard album charts, the top 20 in Canada and the top 50 of the Australian album charts. "Linchpin" off the album again reached the Mainstream Rock Top 40.

Following some personal differences between band members, Bell announced his exit in March 2002, and the band disbanded immediately thereafter. However, the band reformed later that year minus guitarist Dino Cazares. Bassist Christian Olde Wolbers took over guitar duties and they hired Byron Stroud on bass, currently bassist of the bands Strapping Young Lad and Zimmer's Hole. The new lineup's first album Archetype was released in spring 2004 through new record label Liquid 8 Records based in Minnesota. Their second, Transgression, was released on the 22nd August 2005 in the United Kingdom, and on the following day in North America.

Although "industrial metal" is usually applied, the true "metal" genre of Fear Factory has been subject under moderate discussion.

The first demos were strongly reminiscent of legendary British death metallers Napalm Death, along with Godflesh, who were not only tourmates but influences brought up by the band as well. Ironically, some of Justin Broadrick's vocals are comparable to those of Burton C. Bell after he discontinued the death grunt and when he still used it, his vocals were comparable to Napalm Death's vocalist Mark "Barney" Greenway. His vocal style was considered ground-breaking on Soul of a New Machine because no one before had ever mixed death grunts with melodic singing and this influenced many other metal vocalists, such as Robb Flynn of Machine Head.

Moreover, as other traditional death metal song structures began to fade, they incorporated more of an "aggro-groove" into their sound, not so different to the style of Sepultura's 1996 release Roots - an album many long-time fans spelt as the end of the band's death/thrash metal days. This new direction put both bands on the map as a nu-metal influence, even though both bands were never closely a part of the genre and their sound was still too extreme for radio standards. More recently on Archetype and Transgression the band have returned to the heavier less compromising style of Demanufacture and Obsolete.

In many ways, there was also a very limited industrial essence that made Fear Factory an industrial metal band. While Ministry were known for making industrial textures just as important as guitar riffs, Fear Factory were more conservatively heavy metal with some trance-like samples edited in to cyber-fast production.

Regardless, the band has often been called a "stepping stone" leading mainstream listeners to venture into less-known/more-extreme bands, and one of few heavy metal bands consistently appreciated in the most polarizing and bitter of music genres.

For more information please visit: http://www.FearFactory.com


Kool Arrow Records
The Global Village...more than just a modem. How about, "real life"??

What is generally known as "world" music is a misnomer. Somehow, this category has become associated with a nostalgic, romanticized, and sometimes even condescending view of other (non-US) cultures. To me, the real "world" music consists of those modern bands, who make today's music IN THEIR OWN CONTEXT, but with their own identity.

In these modern times, we have the power to cross-pollinate cultures and ideas more freely than ever. Or, at least, we do in theory. Yet, thanks to the inevitability of big business marketing, that doesn't happen and everything we hear seems to be a derivative of the USA or the UK.

Remember, just because you haven't heard about it, doesn't mean it doesn't exist, and this is what KOOLARROW Records is all about: bringing light (and ears) to a diverse range of music previously denied any semblance of mass attention.

KOOLARROW wants to provide access to bands from all over who are happy to remain brilliantly talented by being themselves, regardless of their country of origin, and who aren't merely interested in replicating Billboard's top 40.

We at KOOLARROW resent being told how we should live, what we should listen to, and what we need to do to "fit in". And we know that we're not the only ones.

KOOLARROW is different, whether you believe it or not. A company run by musicians for musicians; it will be our bands that make the label, not the other way around.

Call KOOLARROW an indie if you want, but know that KOOLARROW will be the forerunner of how it has to be, a label that allows all varieties of people to give of themselves without being taken. And to feel proud, rather than ashamed, in being themselves and in their personal and musical backgrounds.

This is what Koolarrow means to me....what does Koolarrow mean to you?

Billy Gould
CEO

For more information please visit: http://www.KoolArrow.com

The Cocaine Energy Drink

Currently under speculation due to the choice of the product's name, the Cocaine Energy Drink's web site http://www.DrinkCocaine.com gets about 4 to 7 million hits a week (about 10,000 to 20,000 visitors a day).  Cocaine has this to say about itself...

October 3rd, 2006


We created Cocaine, in large part, because those that analyze the energy drink industry itself described energy drinks as "Speed in a Can" and "Liquid Cocaine." We thought, Why beat around the bush?" Why not just call an energy drink what is already being alluded to.

And that's exactly what we did. Keeping in mind, that in doing so, we believe that you understand the difference between an energy drink and a controlled substance. However, within the past two weeks, many of the major television networks, local network news agencies and countless newspapers through the country and the world - otherwise known as the "Liberal Media" - have sought to point out the fact that if you're drinking an energy drink called Cocaine, that you will try a controlled substance called Cocaine.

ABC News in Salt Lake City, Utah - "[ ] if kids get the idea its okay to drink "Cocaine" then they may think it's also okay to snort it."

Enterprise News of South Boston, Massachusetts - Comment from a leading psychologist, "They're romanticizing the use of a substance that will lead IGNORANT, UNINFORMED KIDS into the assumption that the hard drug cocaine is acceptable."

Well, we think that kids today are neither ignorant, nor uninformed. As a matter of fact, we think that you are the brightest and most informed generation in the history of the world. How else would you be able to navigate your way to our MySpace?

We believe that you realize that drinking an energy drink will not turn you into that creepy, penniless, guy who is mumbling incoherently while walking through town but that use of the controlled substance very well might. In other words, you understand the difference between an energy drink and a controlled substance.

However, if you don't - Please seek help immediately.

For more information please visit: http://www.DrinkCocaine.com.

Maske Productions Project13 Designs
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