Problem: You need to know how well your business is doing—yesterday.
Solution: Inexpensive and easy-to-use Web services let you get feedback from all your customers instantly.
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Want to know what your customers really think of your customer service? Wonder if you need to redesign your Web site? How about your new product packaging—is it doing the job?
Web surveys, unlike slow and expensive telephone polls or focus groups, provide a fast and inexpensive way to connect with the people you need to understand: your customers. Mailings, on the other hand, can cost more than $30 for every response you receive. Phone interviews run $25 and up for each response, depending on the sophistication of your audience and your survey. And focus groups? Thousands of dollars per head. And that's all before you've paid for the analysis.
With just a few minutes of your customers' time—they won't give you more—you can get the answers you need online. You can even do it for free thanks to a range of new Web services. But technology without technique is a losing proposition; we show you how to set up a Web survey quickly and painlessly to get the results you need.
Jason Compton is a freelance business writer.
