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How to advertise

CNET is the worldwide leader in technology news and information on the Web, and the CNET network of Web sites reaches the most active purchasers online. CNET offers advertisers access to this highly desirable audience through innovative advertising opportunities. Benefits of advertising on CNET include the ability to:

Advertise within a quality content environment
CNET's Web sites combine breakthrough interactive technologies with engaging content and friendly design. CNET is the number-one online network used by computer and technology enthusiasts, according to Media Metrix. Data from Media Metrix indicate that CNET's network of sites reaches more technology consumers than any other online service.

Reach a highly desirable, technology-oriented audience
CNET attracts the full spectrum of technology purchasers from IT professionals to recreational Web users, from executive managers to gamers.

Benefit from association with the CNET brand
Web users feel a strong affinity for CNET. Your advertising messages benefit from appearing within an editorial environment that has strong bonds to the audience.

Take advantage of CNET's cross-promotion with CNET Television
CNET's four television series, which reach 8 million viewers weekly, generate awareness and attract new users to CNET's Web sites by promoting the most interesting features and content on the sites.

Customize your messages
CNET offers advertisers the opportunity to target messages to a certain set of users through category-specific advertising.

Get daily feedback
Sponsors of CNET's Web sites get 24-hour access to CNET's Advertiser Tracking Tools. Advertisers use these tools to evaluate audience response not only to their overall campaign but to each individual banner on a daily basis.

How to advertise
To find out more about advertising on CNET's network of Web sites, please send email to advertise@cnet.com. Please include a contact name, company name, phone number, and email address. CNET's advertising sales staff will get in touch with you promptly.

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