So you're about to sit back and pat yourself on the back for finally setting up your company's Web site? Not so fast. Your work has only started. Just establishing a corporate URL doesn't cut it anymore. The Net is exploding with sites like yours, so how do you attract—and keep—customers?

Your greatest enemy is a short attention span. It's dangerously easy for your customers to leave your site before you've grabbed their business. Studies show that 95 percent of visitors move on without buying anything, and two-thirds of those who do make a purchase never buy from that site again. There are many reasons for this—not the least of which is that there's a lack of customer service and personalized help.

One of the best ways to boost customer satisfaction—and promote larger purchases—is to add live help. LivePerson offers the most thorough solution available. For a $2,000 setup fee and $350 per month for each of your customer service agents, you can equip your site with live customer service via a LivePerson chat button. Whenever customers have questions about your products or services, they can click on the button to chat with a service rep from your call center. LivePerson archives all chat sessions, which are then searchable by keyword—cutting down on the time your service agents spend answering the same questions repeatedly.

Global Phone WebCallback offers a quick-and-dirty solution. An alternative to a toll-free number, WebCallback puts a button on your site so customers can request a phone call from one of your service reps. You can also set it up so that when your office is closed, customers hear from a backup call center or get a recorded message. Setup is free and the calls cost about 17 cents a minute.