There's no denying the Internet is changing the way products are bought and sold and how business is conducted today. Nowhere is this more evident than on CNET.com, where people with an appetite for the latest information on computers and technology products come for guidance. CNET visitors are business professionals and technology enthusiasts alike with money to spend and corporate budgets to influence. But just like anyone else they want the best products at the best prices. CNET's in-depth product reviews, expert news coverage and powerful comparative, shopping engine provide these buyers with the information they need. CNET offers the ideal environment and the most targeted media opportunities to advertisers seeking to reach influential purchasers, and acquire customers from one of the largest technology audiences anywhere.
Benefits of advertising on CNET include the ability to:
Advertise Within a Best-of-Breed Environment
CNET's network of Web sites combines engaging content with breakthrough interactive technologies, all presented with intuitively-designed navigation. Advertisers can capture buyers with targeted messages at all stages of the buying cycle - while they are exploring and evaluating products and services, at the point of purchase, and when they come back to learn how to effectively use and get the most out of the products they have purchased. Click here to view a virtual tour of some of our programs: Enterprise Premier Program, PC Manufacturers Premier Program, and Reseller Premier Program.
Capture the Right Buying Audience
According to Media Metrix, CNET is the most popular online network for computer and technology enthusiasts, reaching more technology users than any other online service. CNET users are active purchasers of technology products:
- More than nine million unique users visit CNET every month*
- Among the 80% of CNET users who are employed, 90% are involved on a formal or informal basis in buying computer products at work**
- 80% of CNET users plan to buy hardware or software products for home use during the coming year**
- 50% of employed CNET users are in management roles**
* Media Metrix - June, 2000
** CNET Network Study conducted by King Brown and Partners, March, 2000
Integrate Your Media with Online, CNET Television and CNET Radio
Sponsors can add to their media mix with CNET Television and CNET Radio. Each week, CNET television brings the Internet, e-commerce, and online investing to television audiences through two shows - nationally syndicated CNET TV.com, and CNET News.com - which airs on CNBC. CNET Radio 910AM currently airs in the Bay Area with plans to roll out nationwide later in the year. CNET Radio is the country's first all-tech radio format covering all aspects of the computer and technology industry.
Get Daily Feedback
CNET Web site sponsors have 24-hour access to CNET's Advertiser Tracking Tools. On a daily basis, sponsors can use these tools to evaluate audience response to individual banner ads, as well as overall campaigns.
How To Advertise
To learn more about advertising with CNET, please provide us the following information. A representative from CNET's sales department will contact you promptly.
There's no denying the Internet is changing the way products are bought and sold and how business is conducted today. Nowhere is this more evident than on CNET.com, where people with an appetite for the latest information on computers and technology products come for guidance. CNET visitors are business professionals and technology enthusiasts alike with money to spend and corporate budgets to influence. But just like anyone else they want the best products at the best prices. CNET's in-depth product reviews, expert news coverage and powerful comparative, shopping engine provide these buyers with the information they need. CNET offers the ideal environment and the most targeted media opportunities to advertisers seeking to reach influential purchasers, and acquire customers from one of the largest technology audiences anywhere.
