A crisis is an organisation’s greatest reputation risk.
Crises hit hard and fast. Fires, explosions, spills, crashes, product recalls, public health scares, fraud and corruption scandals can, in operational terms, come and go in hours or days.
But organisations can be dealing with the reputational damage for months and even years. A reputation that has taken years to build can be destroyed in minutes.
To protect reputation during times of crisis, organisations must communicate with and respond to the media, employees, relatives, regulators, politicians and local communities properly and sensitively. Communication must be swift, regular, factual and proactive. |
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If there is a risk of crisis in your organisation, Regester Larkin can help you plan for it, deal with it and learn from it.
‘Regester Larkin is simply the best on the market when it comes to crisis management.’
Issues Manager, Shell Chemicals |
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