SECTOR SPOTLIGHT: Radio John Sykes was part of the original executive team that launched MTV, and he later took on the challenge of energizing VH1. Since March 2002, Sykes has served as chairman and CEO of Viacom's Infinity Radio division, which is one of the largest radio station groups in the country with 185 outlets -- most in Top 50 markets. Currently, Infinity faces a challenged advertising environment as does the entire radio industry. In the following articles, Sykes talks about what he sees as the great potential for the growth of radio.
RADIO: Advertising medium The Radio Advertising Bureau's president and CEO, Gary Fries, has refrained from giving a specific forecast for radio advertising growth in 2004, which probably speaks to the business' unpredictability. John Sykes discusses what he believes is the untapped value that radio brings to advertisers.
RADIO: Growth opportunities John Sykes discusses potential growth opportunities for radio, focusing on the prospects of satellite radio, which he sees as a good product that is not yet fully developed, and on the debates in Washington DC over broadcasting "indecent content."
DTV transition CableFAX Daily It was clear from CEA's HDTV Summit that the DTV transition has made great progress. So much so that the big question was how and when the digital transition ends.
Open architecture DCD Business Report With increasing momentum, the digital content delivery industry is trending toward more connectivity and interoperability between consumer playback devices and services. This is leading to a world in which TVs, stereos, personal computers and mobile devices form part of a growing system of home networks.
Broadband growth CableFAX Daily The increase in broadband use in the United States, after three years of spectacular growth - particularly given current economic conditions - is about to flatten, according to a new study. The next growth spurt won't happen until people start buying services and/or content that requires broadband.
In Focus Business solutions for industry professionals
Print media advertising sales/traffic diagnostic Print media companies are dependent upon advertising sales as their most significant revenue component. However, many newspaper and magazine publishers still adhere to antiquated techniques for selling advertisements and billing advertisers or agencies. In many cases, standard advertising rates are not utilized due to the complex discounts that are granted in addition to a relatively high volume of barter activity.MOREMore In Focus reports
Market Metrics
Time spent playing videogames vs. TV Television may be losing viewers, especially young male, to video games. Almost 20% said their time spent playing video games increased a lot over the past 12 months, and another 25% said it increased somewhat. 13-17-year-olds are most likely to indicate that their game play has increased a lot or somewhat over watching television.
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