Napster

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For Napster, Inc. (formerly Roxio), and the paid Napster music service see Napster (pay service).
Second version (revised 2001) of Napster logo: Cat wearing headphones.
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Second version (revised 2001) of Napster logo: Cat wearing headphones.

Napster is an online music service which was originally a file sharing service created by Shawn Fanning. Napster was the first widely-used peer-to-peer music sharing service, and it made a major impact on how people, especially university students, used the Internet. Its technology allowed music fans to easily share MP3 format song files with each other, thus leading to the music industry's accusations of massive copyright violations. Although the original service was shut down by court order, it paved the way for decentralized P2P file-sharing programs, which have been much harder to control. The service was named Napster after Fanning's nickname.

Contents

Origins

Shawn Fanning first released the original Napster in the fall of 1999. Fanning wanted an easier method of finding music than by searching IRC or Lycos. John Fanning of Hull, Massachusetts, who is Shawn's uncle, helped him incorporate the company. The final documents gave Shawn 30% control of the company, with the rest going to his uncle. It was the first of the massively popular peer-to-peer file sharing systems, although it was not fully peer-to-peer since it used central servers to maintain lists of connected systems and the files they provided, while actual transactions were conducted directly between machines. This is very similar to how instant messaging systems work. Although there were already media which facilitated the sharing of files across the Internet, such as IRC, Hotline, and USENET, Napster specialized exclusively in music in the form of MP3 files and presented a friendly user-interface. The result was a system whose popularity generated an enormous selection of music to download.

At the time Napster was released, there was a general perception that the quality of new albums had decreased. Many people said that albums contained only one or two good songs, along with many low-quality "filler" songs. People praised Napster because it enabled them to obtain hit songs without having to buy an entire album. Napster also enabled people to obtain older songs, copies of music they had already paid for in another format, unreleased recordings, and songs from concert bootleg recordings. With the files obtained through Napster, people frequently made their own compilation albums on recordable CDs for free, without paying any royalties to the artist/composer or the estate of the artist/composer. High-speed networks in college dormitories became overloaded, with as much as 80% of external network traffic consisting of MP3 file transfers. Many colleges blocked its use for this reason, even before concerns about liability for facilitating copyright violations on campus.

Legal challenges

Heavy metal band Metallica discovered that a demo of their song "I Disappear" had been circulating across the Napster network. This eventually led to the song being played on several radio stations across America. The band responded in 2000 by filing a lawsuit against the Napster service. The lawsuit was a failure, but 300,000 Napster users were banned from the service for sharing Metallica mp3s. Later that year, Madonna became irate when one of her singles leaked out on to the web and Napster prior to its commercial release, causing widespread media coverage.[1] Napster use peaked with 26.4 million users worldwide in February 2001.[2]

At the time, the lawsuit puzzled Napster users and supporters. To them, it seemed that file sharing was inevitable on the Internet, and it was not Napster's fault that people used the service to share copyrighted files. These users viewed Napster as a simple search engine. Many argued that any attempt to shut down Napster would simply lead to people using a different medium to exchange files over the Internet. Similarly, many supporters of Napster were concerned about the media's constant use of the word "site" to describe the service, a word which seems to imply that Napster was distributing files itself rather than facilitating their exchange.

Shutdown

Napster's facilitation of illegal activity raised the ire of several major recording companies, who almost immediately — in December 1999 — filed a lawsuit against the popular service,[3] already called a "a huge grassroots effort" by MP3 Newswire.[4] The service would only get bigger as the trial, meant to shut down Napster, also gave it a great deal of publicity. Soon millions of users, many of them college students, flocked to it.

After a failed appeal to the Ninth Circuit Court, an injunction was issued on March 5, 2001 ordering Napster to prevent the trading of copyrighted music on its network.[5] In July 2001, Napster shut down its entire network in order to comply with the injunction. On September 24, 2001, the case was partially settled. Napster agreed to pay music creators and copyright owners a $26 million settlement for past, unauthorized uses of music, as well as an advance against future licensing royalties of $10 million. In order to pay those fees, Napster attempted to convert their free service to a subscription system. A prototype solution was tested in the spring of 2002: the Napster 3.0 Alpha, using audio fingerprinting technology licensed from Relatable. Napster 3.0 was, according to many former Napster employees, ready to deploy, but it had significant trouble obtaining licenses to distribute major-label music.

On May 17, 2002, Napster announced that its assets would be acquired by German media firm Bertelsmann for $8 million. Pursuant to terms of that agreement, on June 3 Napster filed for Chapter 11 protection under United States bankruptcy laws. On September 3, 2002, an American bankruptcy judge blocked the sale to Bertelsmann and forced Napster to liquidate its assets according to Chapter 7 of the U.S. bankruptcy laws.[6] Most of the Napster staff were laid off, and the website changed to display "Napster was here".

Promotional power

With all the accusations that Napster was destroying the record industry there were those who felt just the opposite, that file trading on Napster actually stimulated, rather than hurt, sales. Proof may have come in April 2000 when tracks from Radiohead's album Kid A found their way to Napster three months before the CD's release. Unlike Madonna, Radiohead had never hit the top 20 in the US. Furthermore, it was an experimental album that received little promotion and almost no radio airplay. As MP3 Newswire described,[7] it was a perfect vehicle to test this theory as the effect of Napster was isolated from other elements that could be credited for driving sales.

By the time of the record's release Kid A had been downloaded by millions of people worldwide. The record industry braced for the worst, but then came the big surprise. Kid A not only broke the top 20, it captured the number one spot on the charts in its debut week. The record beat out the CDs of some of the most heavily marketed artists of the time including Madonna and Eminem. In the absence of any other force that could account for this success, Richard Menta of MP3 Newswire declared this was proof that Napster was a promotional power.

Current status

After a 2.4 million dollar offer by the Private Media Group, an "adult entertainment company",[8] Napster's brand and logos were acquired at bankruptcy auction by the company Roxio, Inc. which used them to rebrand the Pressplay music service as Napster 2.0. As of 2005, this new service has met with moderate success.

Although the central servers used by Napster made it a convenient legal target, the record industry failed to capitalize on the power vacuum left in its wake. The years between Napster's demise and the emergence of the iTunes Music Store as the first popular pay-service were squandered as the five major labels bickered amongst themselves, launching the user-unfriendly, restrictive, and mutually incompatible subscription services Pressplay and MusicNet.[9]

In the meantime, the peer-to-peer filesharing (or P2P) trend Napster started soon resumed, with new programs and networks picking up the torch. Unofficial Napster servers proliferated, aided by a program known as "Napigator", and a second generation of P2P protocols (including FastTrack and Gnutella) were quickly developed. Designed as decentralized networks, these have been much more challenging for copyright owners to pursue in the courts (see MGM vs. Grokster).

The ever-widening availability of broadband has made file sharing even more prevalent, since with increasing download speeds mean the distribution of entire movies and other large files is possible. An emerging and cryptographically strong third generation of P2P protocols will likely be nearly impossible to interdict. In a very real sense, Shawn Fanning can be called the man who opened a Pandora's Box.

Cultural references

In the 2003 remake of The Italian Job, a flashback depicts Shawn Fanning (playing himself) stealing the program from a computer expert played by Seth Green while the latter is napping, providing a humorous folk etymology for the name.

The suffix "-ster" has become a popular component of the brand names of many Internet products, suggesting a peer-to-peer model, such as Grokster, Aimster (later Madster), and Blubster. This has also been extended to Friendster, a site which vaguely recalls Napster's community-building features.[10],[11]

References

  1. ^  Borland, John: “Unreleased Madonna Single Slips On To Net”, CNET News.com, June 1, 2000.
  2. ^  Jupiter Media Metrix (July 20, 2001). Global Napster Usage Plummets, But New File-Sharing Alternatives Gaining Ground. Press Release.
  3. ^  A & M Records, Inc. v. Napster, Inc., 114 F. Supp. 2d 896 (N.D. Cal. 2000), aff'd in part, rev'd in part, 239 F.3d 1004 (9th Cir. 2001)
  4. ^  Menta, Richard: “RIAA Sues Music Startup Napster for $20 Billion”, MP3 Newswire, December 9, 1999.
  5. ^  2001 US Dist. LEXIS 2186 (N.D. Cal. Mar. 5, 2001), aff’d, 284 F. 3d 1091 (9th Cir. 2002).
  6. ^  Evangelista, Benny: “Napster runs out of lives – judge rules against sale”, San Francisco Chronicle, September 4, 2002.
  7. ^  Menta, Richard: “Did Napster Take Radiohead's New Album to Number 1?”, MP3 Newswire, October 28, 2000.
  8. ^  “Porn company offers to buy Napster”, CNET News.com, September 12, 2002.
  9. ^  Dube, Ric. (February 2002). MusicNet, PressPlay Fall Short. Ice Magazine, (179).
  10. ^  Grimmelmann, James: “Blogster”, The Laboratorium, July 18, 2003.
  11. ^  Abrams, Jonathan. SXSW Interactive Keynote Speech. South by Southwest Festival. Austin, TX. March 16, 2004.

See also

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