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Environmental health concerns relating to phthalates, antibiotic superbugs,
BSE, GMOs, deep vein thrombosis and mobile phone use have all made consumers risk averse.
Issues such as industrial pollution, poor employment practices in developing countries and bad behaviour by management have made consumers sensitive to the effect companies have on the environment, local communities and economies.
The risk issues climate has never been more complex. The reputation threat has never been so great.
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