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Web Advertising Information
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| Applies to the The Daily Collegian Online.
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| Rates effective March 1, 2004
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Have we got an opportunity for you! The Daily Collegian Online has an out-of-this-world price for advertisers who want to reach Penn State and beyond. Thousands of people visit Penn State every weekend. Let your ad on our Web site grab their attention before they even leave home!
We have banner ads available on The Daily Collegian Online, which can link to your existing Web site. Our graphics specialists will work with you at no extra charge to create the banner ads. Ads rotate through the Web site.
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| Ad name |
Standard description |
Size in pixels |
Location |
| Top Banner |
Full Banner |
468x60 |
Top of page |
| Foot Banner |
Full Banner |
468x60 |
Bottom or foot of page |
| Side Banner |
Half Banner |
234x60 |
Left side of story pages, near top |
| Button 1 |
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120x90 |
Top and near top on section pages |
| Button 2 |
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120x60 |
Top and near top |
| Except for the foot banner, all ads are "above the fold" or on the "first screen" of a page. |
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| Rates |
CPM rate and
minimum buy |
Number of Views
minimum buy |
Ad Views in 000s
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| Weekly |
| Top Banner |
$25 |
$25 |
1,000 |
1M |
| Foot Banner |
$14 |
$14 |
1,000 |
1M |
| Side Banner |
$15 |
$15 |
1,000 |
1M |
| Monthly (CPM rates apply for 1 or 2 months) |
| Top Banner |
$3.00 |
$99 |
33,000 |
33M |
| Foot Banner |
$2.00 |
$66 |
33,000 |
33M |
| Side Banner |
$2.00 |
$66 |
33,000 |
33M |
| Button 1 |
$2.00 |
$66 |
33,000 |
33M |
| Button 2 |
$1.75 |
$57.50 |
33,000 |
33M |
| Quarterly (CPM rates apply for 3 through 11 months) |
| Top Banner |
$2.50 |
$250 |
100,000 |
100M |
| Foot Banner |
$1.75 |
$175 |
100,000 |
100M |
| Side Banner |
$1.75 |
$175 |
100,000 |
100M |
| Button 1 |
$1.75 |
$150 |
100,000 |
100M |
| Button 2 |
$1.50 |
$150 |
100,000 |
100M |
Quarterly rates for 1 million Ad Views
Rates reflect 10% discount |
| Top Banner |
$2.25 |
$2,250 |
1,000,000 |
1,000M |
| Foot Banner |
$1.58 |
$1,575 |
1,000,000 |
1,000M |
| Side Banner |
$1.58 |
$1,575 |
1,000,000 |
1,000M |
| Button 1 |
$1.58 |
$1,575 |
1,000,000 |
1,000M |
| Button 2 |
$1.35 |
$1,350 |
1,000,000 |
1,000M |
| Annual |
| Top Banner |
$1.50 |
$600 |
400,000 |
400M |
| Foot Banner |
$1.00 |
$400 |
400,000 |
400M |
| Side Banner |
$1.00 |
$400 |
400,000 |
400M |
| Button 1 |
$1.00 |
$400 |
400,000 |
400M |
| Button 2 |
$.75 |
$300 |
400,000 |
400M |
Annual rates for 1 million Ad Views
Rates reflect 10% discount |
| Top Banner |
$1.35 |
$1,350 |
1,000,000 |
1,000M |
| Foot Banner |
$.90 |
$900 |
1,000,000 |
1,000M |
| Side Banner |
$.90 |
$900 |
1,000,000 |
1,000M |
| Button 1 |
$.90 |
$900 |
1,000,000 |
1,000M |
| Button 2 |
$.68 |
$675 |
1,000,000 |
1,000M |
| Rates |
CPM rate and
minimum buy |
Number of Views
minimum buy |
Ad Views in 000s |
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CPM Rate -- Cost Per 1,000 views.
The Weekly Rate applies to a calendar week.
Monthly, quarterly and annual periods start on the first day of a month.
You decide how many ad views (1000s) you want to purchase, and we'll deliver.
Additional Ad Views may be purchased for the same CPM rates.
In 2003 The Daily Collegian Online delivered more than 9 million page views and the number grows every year. No other medium offers as much exposure at such a low cost. It is the most cost-efficient way to catch the eye of readers all over the country and the world. It's a great deal, so get your ad online now!
This page is typical of Section Pages on our Web site. Story Pages use a different ad layout. Learn more about Story Pages.
For more information please call the Collegian offices at (814) 865-2531.
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