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ADVERTISING OPPORTUNITIES
Targeted, Innovative Advertising Solutions for the Book-Publishing IndustryTheBookStandard.com is the powerful new way to reach book-publishing, bookselling, book-buying and media professionals. Need to increase awareness of your brand, generate leads, acquire new clients or retain loyal customers? The Book Standard is your solution.For innovative online marketing programs and sponsorships to custom-marketing solutions please contact: Rita O'Brien Sales Associate, Nielsen US Literary Group robrien@kirkusreviews.com Display Advertising:Banner advertising provides a simple, cost-effective way to increase brand awareness and visibility.Leaderboard: A 728x90 run-of-site banner located at the top of TheBookStandard.com. The large size provides more visibility and creative freedom to promote your brand, products, and services. Rectangle: A 300x250 ad unit that is integrated into the user experience. Runs on the homepage, section fronts, and category front pages. Wide Skyscraper: A prominent 160x600 ad that runs on the right side of article display pages. E-newsletter Advertising:Target your message to a select group of book professionals with The Book Standard e-newsletter advertising program. Leaderboard and rectangle ad units run adjacent to the headlines, and provide plenty of room to convey your message. Use for a "call-to-action" campaign to announce your new titles or service, promote an event, or generate leads.The Book Standard Chart Alert: Nielsen BookScan's top chart positions, with sales and trend analysis, are delivered to the inboxes of book publishing professionals every Thursday. The Book Standard Retail Report: Bookselling news, in-depth reporting, industry profiles. The Book Standard Books-to-Film Newsletter: Up-to-the-minute reporting and updates on rights and deals Content Spotlight:Gain exposure by sponsoring a category-specific area of the site. Have your message seen on just the sections you want.Home Page Chart Alert Retail Books-to-Film Use a prominent "Sponsored By" logo and/or banner ad adjacent to a specific section of the TBS homepage and align your message with quality content, enhance your brand and reach the most targeted and receptive audience. Your logo links to your company website. Custom Online Opportunities:In addition to standard advertising units, The Book Standard offers custom-marketing solutions designed to deliver your message with maximum impact.Online Advertorials: The Book Standard can create and host a single Web page tailored to your particular marketing objective. Microsites: Build brand loyalty and educate readers about your company, products and solutions with a custom-built micro-site hosted by The Book Standard. Webcasts: Meet your marketing objectives with an innovative Webcast event hosted on The Book Standard site. Sponsor a roundtable discussion or create your own content to be Webcast to The Book Standard readers. You'll receive high visibility placement to a captive and engaged audience. |
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