Kia Shine is the true definition of a hustler, and when combined with his self-proclaimed good looks and fashion sense, this Memphis MC is poised for a mainstream breakthrough. On debut single "Krispy," Kia Shine's monotone rhymes cleverly expose his conceit; from wearing $900 jeans to fresh haircuts, "Krispy" relates to what confident men hope to feel when they glance in the mirror. Bragging about how he managed to buy a beat from popular hip-hop producers Play-N-Skillz with Universal's wallet, Shine furthers a strong return on his investment. Still, best component here is the beat sample from the Beastie Boys' "Paul Revere." Although Beastie Adam Yauch might not be humming "Krispy" on his spiritual retreats to Southeast Asia, U.S. listeners will be.—Charles Perez