The Next Big Idea: The Future of Branded Entertainment
Oct 29, 2007 - Oct 30, 2007
When it comes to getting the word out, marketers can't only rely on traditional advertising and media. Instead, brand leaders are relying on branded entertainment, user-generated content and guerilla viral marketing to deliver their message. What do marketers need to know about all branding strategies and tactics? What impact will the rise of new media--from wireless to videogames--have on traditional media? Find out what all this means for agencies large and small. This two-day event replaces the east and west coast conferences.
Universal City Hilton555 Universal Hollywood Dr.Universal City, CA 91608
Los Angeles, California
United States
www.thenextbigidea.com
For more information contact:
Matt Pollock
Multi-brand conference group director
Nielsen Business Media
646-654-5164
matt.pollock@nielsen.com
Universal City Hilton555 Universal Hollywood Dr.Universal City, CA 91608
Los Angeles, California
United States
www.thenextbigidea.com
For more information contact:
Matt Pollock
Multi-brand conference group director
Nielsen Business Media
646-654-5164
matt.pollock@nielsen.com
