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Replay rule helps 'Heroes'


September 26, 2007 NBC is the first network to take advantage of a rule change by Nielsen Media Research that will add audience to Monday's premiere of "Heroes" from a Saturday replay. Beginning this week, Nielsen agreed to count the unduplicated viewers watching a replay in the same broadcast week in the ratings of the original broadcast as long as the national commercial content remains the same. There won't be any rating given for Saturday's telecast, with the unduplicated viewers being added to Monday's already high ratings.

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