The Hollywood Reporter

Media companies explore brave new virtual worlds

Corporations are warming to virtual worlds, exemplified by Warner Bros. Entertainment's T-Works, a virtual destination that brings together all the key characters from Looney Tunes, Hanna-Barbera and DC Comics, PAUL HYMAN writes. Read column

Q&A: I want my MTV video games

PAUL HYMAN talks to MTVN's Mika Salmi about the role video games like "Guitar Hero 2" play in the brand's business now and in the years to come. Read column

Counting on year-end blockbusters

Like the movie business, the video game industry is hits-driven, with the bulk of its annual revenue coming from the holiday season -- good news for new titles like "Halo 3," but possibly problematic for the publisher of "Grand Theft Auto IV," delayed until 2008. Read column

'BioShock' marketers take page from pics

Games publisher 2K Games has cribbed techniques from the movie business to market its new "BioShock" first-person shooter for PC and Xbox 360, PAUL HYMAN writes. Read column

Casual games: Too much of a good thing?

So-called "casual games" have become such an economical niche that giant video games producers like Electronic Arts have created the Casual Entertainment Group, which specializes in titles like "Boogie," PAUL HYMAN writes. Read column

Q&A: Does anyone really like mobile games?

PAUL HYMAN talks to Just for Laughs festival co-founder and former CEO Andy Nulman, pictured, who nowadays is focusing on mobile video games -- and why they aren't connecting with the intended audience. Read column

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Playing Games

The latest dispatches from the front in the video games wars -- with an emphasis on Hollywood's role.

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