History of Variety

Recognized and respected throughout the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straightforward news and analysis -- information vital to their professions. And, since 1933, unchallenged industry leader Daily Variety has been required reading for key showbiz players, delivering breaking news, exclusive scoops and must-read features.

Industry vanguard Variety is the sum of a number of information products. Daily Variety Gotham uniquely delivers same-day national and global entertainment news with expanded coverage of New York's entertainment market. Variety's Internet site also serves top industry professionals with a wide array of tools and up-to-the-minutes data sources.

Variety brings you the week in show business with in-depth news, exclusive reports, industry trend stories, essential box office information and comprehensive production charts, delivered with global perspective imperative to our readership representing 84 countries.

With the largest entertainment news-gathering team in the world, Variety is the information link between every showbiz center in all parts of the globe, including Los Angeles, New York, London, Paris, Rome and Tokyo.

Positioned as the industry leader by more than 145,000 key players worldwide, Variety is preferred reading among top-level professionals everywhere in entertainment, and the most widely circulated broad-based entertainment business magazine.

Daily Variety delivers more stories, breaking news, incisive reviews, exclusive scoops and must-know information than any other entertainment news source.

The trade paper of record since 1933, Los Angeles-based Daily Variety's same day coverage spans Hollywood to New York and features local market coverage, vital global reports, domestic box office charts, reviews, plus must-read features and columns from Peter Bart, Army Archerd, Brian Lowry and others.

Launched in 1998, Daily Variety Gotham provides same-day showbiz news to industry decision-makers first thing in the morning. Positioned as the most authoritative, widely circulated trade publication serving the East Coast, Daily Variety Gotham presents global, national and regional entertainment news with expanded coverage of New York's show business marketplace. This vast arena includes local film and television production, network and cablenews, Wall Street, Madison Avenue, Broadway and legit, international box office, advertising, post-production, publishing and new media. Each Gotham edition issue includes the must-read columns, numbers and reviews that make Daily Variety indispensable.

Variety extended its brand with the launch of its state-of-the-art web site, Variety.com, in 1998. Variety's cyberspace home contains the entire contents of Daily Variety and Variety. Variety.com targets the entertainment industry professional. Updated daily with content available the night prior to the print edition hitting the street, the web site is a must for those serious about staying on top of the industry.

Variety.com additionally offers searchable archives, interactive box office charting, international box office grosses, a credits database, film and television production charts, in-depth industry calendar, and Variety reviews, some dating back to the 1914.





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