A provocative online marketing campaign for Universal's cyber crime thriller "Untraceable," which offers bloodthirsty online voyeurs a sneak peak of a gruesome torture scene from the pic, has been pulled by social networking site Facebook.
At a recent digital cinema event in Hollywood, a speaker joked that it was no accident exhibs had dubbed nonfeature content "Other Digital Stuff."
That's O-D-S for short. Pronounced odious. The line was meant as a joke, but many exhibs act like that's what they think.
Hedge funds aren't just for the majors anymore. While the first round of big fund players -- Dune, Virtual, Legendary, Gun Hill -- focused on studio slates and would-be blockbusters, investors have a new target in the entertainment business, with potentially lower risks and higher returns: specialized film.