www.olympic.org - Site Officiel du Mouvement Olympique

Acting as a catalyst for collaboration between all members of the Olympic Family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and agencies from the United Nations, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects which bring the Olympic values to life.

Who is the Olympic Movement?

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What is the goal of the Olympic Movement?

According to the Olympic Charter, established by Pierre de Coubertin, the goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practised without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.
The Olympic Charter

Essential missions of the Olympic Movement:

What are the Olympic Movement's sources of revenue?

The Olympic Movement receives most of its funding from the Olympic Games rights bought by broadcast networks. However, it also benefits from the Olympic Partners (TOP) world-wide sponsorship programme comprising multinational companies. The IOC distributes 92% of the revenue generated by the marketing of Olympic properties.
Introduction to Olympic Marketing