SuperHost

THE HISTORY OF THE SUPERHOST FAMILY

The Beginning…

SuperHost was developed by Tourism British Columbia in 1985 to improve the quality of service in tourism business throughout the province, in preparation for the World Exposition in Vancouver in 1986.

Developed specifically for this event, the workshops were so successful that SuperHost was later offered by representatives of the program throughout the province, and to date, nearly 400,000 British Columbians have completed one of the SuperHost workshops.

SuperHost has grown from one initial program in 1985, to a SuperHost product family that now includes five training programs developed to continue in the tradition of SuperHost - interactive, practical, motivational and fun.

International Customers

Tourism British Columbia has also licensed SuperHost to international customers. Tourism BC has assisted each of its international customers to customize SuperHost to fit their unique cultural and demographic characteristics. You can now find SuperHosts across Canada and around the world. Here are just some of the countries that use SuperHost:

• Australia (AussieHost)
• New Zealand (KiwiHost)
• England, Wales, Scotland and Northern Ireland (Welcome Host)
• Singapore (SuperHost Singapore), Hong Kong (Hong Kong WonderHost), Thailand (SawasdeeHost), Malaysia (MalaysiaHost) and the Philippines (MabuhayHost)
  

Customization for Corporate Customers

In addition to international customers, Tourism BC has customized SuperHost for a variety of Corporate Customers including; BC Ferry Corporation, Canada Customs Pacific Region (Traveller Service Program) and the taxi industry (TaxiHost).

SUPERHOST PRODUCTS - THE BENEFITS

Here are some of the benefits of SuperHost products:

For the Community

• Improved levels of service for both residents and visitors
• SuperHost participants provide an increased pool of "ambassadors" for promoting local and regional attractions
• Enhanced community pride
• Increased tourism revenues as satisfied visitors stay longer, spend more money and make return visits

For Local Business

• Improved service standards for local customers
• Heightened employee pride and sense of responsibility
• Low-cost/high impact employee service training
• Small commitment of training time
• Potential for repeat business through improved service and high customer satisfaction
• Association with a nationally and internationally recognized program

For the SuperHost Delivery Organization

• Positive profile within the community through promoting a high profile, quality program
• Revenue from administering the SuperHost workshops
• Support of local business and tourism development through low-cost/high impact service training
• Establishment of a strong link between business and tourism
  

For Community Trainers

• Flexible, part-time paid employment delivering SuperHost workshops
• Increased profile within the community
• Increased leadership and facilitation skills
  

For Participants

• Increased confidence
• New skills to enhance a resume and improve job satisfaction
• Small commitment of training time for proven results
• Satisfaction of contributing directly to the positive profile of the community and the business community
  

IN SUMMARY…

Philosophy
Accessible, affordable and innovative training workshops to assist employees to continually improve professional customer service.

The Benefits are Clear…

SuperHost is good for tourism!
SuperHost is good for growth!
SuperHost is good for business!