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Tourism Victoria is funded operationally by over 1000 Business Members (86% of operating budget), five area municipalities (Victoria, Saanich, Oak Bay, Sidney and Esquimalt - 7% of operating budget), and Tourism British Columbia (7% of operating budget.) Tourism Victoria’s external marketing activities are funded by a two percent hotel tax.
Tourism Victoria is overseen by a 15 member Board of Directors from all sectors relating to the tourism industry. The organization’s professional staff reports to Chief Executive Officer Robert Gialloreto.
Tourism Victoria’s Sales Department is responsible for increasing leisure travel and meeting & incentive travel business for the Greater Victoria destination. Departmental activities include: sales calls, trade show attendance, conference bidding, organizing and hosting site inspections and familiarization tours.
Tourism Victoria’s Marketing and Communications Department is responsible for: destination advertising; market research; travel media and public relations; the ongoing development of Tourism Victoria’s website; the development and distribution of destination publications; and community liaison.
Tourism Victoria’s Operations Department is responsible for: servicing visitor enquiries, including providing information, making accommodation bookings, selling activity tickets and fulfilling mail and e-mail requests; co-ordinating member events and fundraisers; building Tourism Victoria’s membership base through sales and servicing activities; event planning; and office management.
Tourism Victoria’s Finance Department manages the organization’s financial cycle, including in-house payroll, assisting with Tourism Victoria's Annual Travel Auction and office management.
Tourism Victoria maintains two offices. We operate the nation’s busiest Visitor Info Centre at 812 Wharf Street. All other departments are based at our Administration office at 31 Bastion Square.
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