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10-Sep-2008 | How to Sell a Book (or Any New Idea) (step 1 is the hard part)
My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this:

Sell one.

Find one person who trusts you and sell him a c... more »
By Seth Godin Topics Business Culture 

10-Sep-2008 | It All Starts With A Sense of Urgency
In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and ... more »
By John Kotter Topic Business 

10-Sep-2008 | 10 Rules for Branding In a Post Branded World
We live in the twilight of a branded world born over 100 years ago.

Most marketing remains blinded by the fading glare of its old, outdated promises.

Yet there is a new approach to bra... more »
By Jonathan Salem Baskin Topic Business 

10-Sep-2008 | The Age of Speed Manifesto
In the following manifesto, we will explore our present relationship with speed and examine four behavior profiles that can help you determine if you (A) embrace speed and (B) harness... more »
By Vince Poscente Topics Business Culture Technology 

10-Sep-2008 | Social Capital Value Add: Value Based Management for the Networked Age
"The marketing/communications mix is completely different than it was before 2004. Broadcast’s monopoly on attention is dead. The symbolic brand, which has been the fastest growing source of corp... more »
By Michael Cayley Topics Business Technology 

10-Sep-2008 | Presenting to Small Audiences: Turn Off the Projector!
"The typical presentation to a small group today is designed just as if it were being made to a large group in a big auditorium. We follow the same advice in creating our slides, and then we turn ... more »
By Andrew Abela Topic Business 

06-Aug-2008 | The Necessary Revolution: Creating a Sustainable Future
"The Industrial Era is ending. Its extraordinary successes—advances in literacy, life expectancy, human rights, and technology—have propelled us headlong into a myriad of side effects: food and wat... more »
By Peter Senge and Bryan Smith Topics Business Culture Politics Other 

06-Aug-2008 | Gridlock Economy: The Tragedy of the Anticommons
"Private ownership usually creates wealth. But too much ownership has the opposite effect—it creates gridlock. When too many people own pieces of one thing, cooperation breaks down, wealth disappea... more »
By Michael Heller Topics Business Culture Other 

06-Aug-2008 | Mini Sagas: Bite Sized Lessons For Life and Business
50 words is not a lot. Sometimes, though, you can say a lot in 50 words. Add a good picture to the background and you have a story in 50 words.

In this photographic manifesto (the first in C... more »
By Rajesh Setty Topics Business Culture Other 

06-Aug-2008 | Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?
"We’ve developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-... more »
By Craig Stull, Phil Myers, David Meerman Scott Topic Business 

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