08-October |
Finding Your Howl
Jonathon Flaum | "To find our howl we have to pay a price… This process may feel like a death and may at its most ...
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08-October |
Let’s Get Persian
Paul B. Carroll and Chunka Mui | "Herodotus, the Greek historian, reported that the ancient Persians always made important decisio...
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08-October |
Today's Trojan Horse
Diana McLain Smith | "At least as far back as Agamemnon and Achilles on the beaches of Troy, relationships have had th...
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08-October |
I Am The Walrus: Lessons In Personal Branding from The Beatles
Alan Parr & Karen Ansbaugh |
"Side One
1. I Me Mine (Harrison)
2. I Am The Walrus (Lennon-McCartney)
3. Don’...
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08-October |
The Attitude Problem In Education
Don Berg | "We are losing the potential for entrepreneurial, vocational, and artistic genius in children and...
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08-October |
Being a Gifted Speaker Isn’t a Gift
Frances Cole Jones | "Despite a pervasive idea that some people are born with a 'gift' for public speaking—and that th...
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10-September |
How to Sell a Book (or Any New Idea) (step 1 is the hard part)
Seth Godin | My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I th...
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10-September |
It All Starts With A Sense of Urgency
John Kotter | In a turbulent era, when new competitors or political problems might emerge at any time, when tec...
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10-September |
10 Rules for Branding In a Post Branded World
Jonathan Salem Baskin | We live in the twilight of a branded world born over 100 years ago.
Most marketing remains... more »
10-September |
The Age of Speed Manifesto
Vince Poscente | In the following manifesto, we will explore our present relationship with speed and examine four ...
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10-September |
Social Capital Value Add: Value Based Management for the Networked Age
Michael Cayley | "The marketing/communications mix is completely different than it was before 2004. Broadcast’s m...
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15-September
|
PASSION
Passion can consume and energize, inspire and enthuse, rejuvenate and enliven you. It can make y...
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15-September
|
Trusting Google and Yahoo: Search Engines & Information Literacy
According to an August 2008 study conducted by the Pew Internet & American Life Project (http://w...
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15-September
|
Pow! Right Between The Eyes! The Need for Surprise in Marketing
Based on my upcoming book for Wiley, this manifesto’s sledgehammer statement says the element of ...
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15-September
|
Engaging Hearts and Minds for Better Business Results
Regardless of current economic trends, the labor shortage is still alive and well. The labor sup...
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15-September
|
Building a World Without Violence
Around the world, one in three women will experience violence at the hands of someone close to th...
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