Mitchell Peters, L.A.
Slayer, Marilyn Manson and Bullet For My Valentine lead the bill
for the second annual Rockstar Energy Drink Mayhem Festival, which
begins July 10 at the Sleep Train Amphitheater in Sacramento,
Calif., and wraps Aug. 18 at the Verizon Wireless Amphitheatre in
San Antonio.
Jagermeister is sponsoring one of two second stages, on which
Trivium, All That Remains, God Forbid and the liquor company's
"battle of the bands" winner will perform. On the Hot Topic side
stage, Cannibal Corpse, Job For A Cowboy, Behemoth, Black Dahlia
Murder and Whitechapel will round out the bill.
Tickets for the 27-date North American shed tour go on sale April
24 via mayhemfest.com and livenation.com.
Last year's inaugural Rockstar Energy Drink Mayhem Festival
featured Slipknot, Disturbed, Airbourne, Five Finger Death Punch,
36 Crazyfists, Machine Head, Black Tide, Suicide Silence, the Red
Chord and Wall Of Jericho. The trek attracted nearly 340,000
concertgoers, according to organizers.
Rockstar Mayhem is produced by Warped founder Kevin Lyman, his
partner on the Rockstar Taste Of Chaos tour John Reese, CAA's
Darryl Eaton, and Jason Garner, CEO of global music at Live Nation.
Following a model of tapping sponsors in unique and interactive
ways, Mayhem was a finalist for the 2008 Concert Marketing &
Promotion Awards.
"After last year's very successful package, we felt we needed to
raise the bar higher and put together a package that hard music
fans would love, and we feel like we have done that," Reese tells
Billboard.com. "It also looks like I will be picking up a second
job this summer as the lead bartender at the absinthe-laced parties
for Manson and Slayer."