Objectives and Strategies

Juventus Football Club S.p.A.

Juventus are the most-loved professional football Club in Italy and among the most important ones in the world. In Italy there are around 12 million supporters of the club, spread out all across the land. Juventus are the favourite team in 11 regions. In the world, there are over 170 million supporters, mostly located in the Far East (100 million approximately). In Europe there are around 43 million Juventus fans. 

Juventus’ first and foremost goal of is to give fans the biggest gratifications in terms of sporting results, always having a starring role in football and continuing a winning tradition that has recurred in the over 100 years of the Club's glorious history. This aim is pursued following precise rules, which the Club has decided to collect in a code of ethics that all employees and consultants must adhere to. Among the main principles, the will to promote ethics in sport and to reconcile the professional and business side of football with its ethical and social role, maintaining a style of conduct in tune with the Club’s tradition, together with the utmost respect towards their fans and all sport enthusiasts in general.

Juventus, as a company with shares on the Stock Exchange, also have a series of duties towards shareholders, with whom they want to maintain and develop a relationship based on trust. The objectives of the Club in this sense include: increasing the value of the brand, preserving a top-level sport organization, and studying and carrying out projects to diversify the Club's activities.