We endeavor to be in compliance with the policies of CARU, the Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc.

Ben & Jerry’s Homemade, Inc. ("Ben & Jerry’s” ) cares about your privacy. This Privacy Policy outlines the type of Personal Information that is collected by Ben & Jerry’s from consumers and how we use and protect it. This Policy also tells you what to do if you do not want your Personal Information used for marketing purposes, and how you can change information you have already provided to us. This Policy applies to Ben & Jerry’s website and to Ben & Jerry’s collection of data through printed promotional materials such as sweepstakes entry forms, coupons or other mail-in offers and telephone calls to Ben & Jerry’s consumer services department. It does not apply to banners, sweepstakes or promotions sponsored by third parties in which Ben & Jerry’s participates.

• Your Consent to This Privacy Policy
• Collection of Personal Information
• How We Use Your Information;
• Other Information We May Collect Online
• Privacy of Children Online
• Security of Information
• Changes in Our Policy
• Who to Contact

By providing Ben & Jerry’s with Personal Information, you signify that you agree with the terms of our current Privacy Policy as posted here. If you do not agree with any term in this Policy, please do not provide any Personal Information.

If you choose not to provide Personal Information, you may not be able to do certain things, like access particular areas of our website, enter sweepstakes or contests, request samples, or send us e-mail.

As used in this Privacy Policy, “Personal Information” means personally identifiable information such as your name, street address, telephone number, credit card information, screen name and email address.

When you provide us with Personal Information, you are authorizing us to use that information in accordance with the terms of this Privacy Policy, which includes your right to limit our use of your Personal Information (see Who to Contact).

We may also collect Personal Information from you about a third party (e.g., our website might allow you to send an electronic “post card” to a friend, in which case we will need that person’s name and e-mail address). Please note that we use such information only for the specified purpose (e.g., to mail the post card) and we will not contact the third party again unless and until the third party contacts us.

When you supply us with your Personal Information we will use it for the express purpose for which it was collected (e.g., to enter you in a sweepstakes or to send you a sample). It may also be used to contact you regarding other products and services that may be of interest to you (including those we may offer jointly with other companies). At any time, however, you may opt out of such contact. (See Who to Contact.)

At times we may retain third parties to analyze data we collect, including Personal Information, solely to help us improve our products and our web site. In addition, if you order a product or service from us, we may provide Personal Information to suppliers and other third parties to enable delivery of such product or service. These third parties, including suppliers, are not authorized by us to use your Personal Information in any other way. Ben & Jerry’s does not sell Personal Information.

We may supplement the information that you provide to us with other information that we receive from third parties. We do this for marketing purposes in order to provide the most appropriate products and services to meet your needs.

Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order.

Other information that we may collect online, via the Ben & Jerry’s website, e-mail promotions and banners, for example, is described in this section.

You may have heard of “cookies,” which are files or pieces of information that are stored by your browser on your computer’s hard drive. Ben & Jerry’s may use cookies to collect other information during your visit to our web site, such as the particular site areas you visit and the products or services you buy through our web site. We collect this information to better tailor our site and our products to your interests and needs. Cookies may also be used to help speed up your future activities at our site. For example, our site can recognize that you have provided Personal Information to us and refrain from requesting the same information a second time.

Most browsers are initially set to accept cookies. If you’d prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. Refusal of cookies at the site you entered may result in an inability to visit certain areas of the site or to receive personalized information when you visit the site.

In addition, we are constantly trying to improve how we promote our web site. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.

Site measurement statistics may be used to personalize your web site experience, as well as to evaluate - anonymously and in the aggregate - statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web site presents the best web experience for visitors, and that they are an effective information resource.

Finally, some of the pages you visit may use pixel tags (also called clear gifs) to collect information about your navigation on our website. This information is used to evaluate and enhance how the website functions.

Ben & Jerry’s is committed to protecting the online privacy of children and making the Internet safe for our users. For this reason, Ben & Jerry’s does not collect personal information from children under 13. We encourage parents of children under 13 to regularly check and monitor their children’s use of e-mail and other activities on line.

We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse.

Ben & Jerry’s reserves the right to change or remove this Privacy Policy at our discretion. We will post any new policy here and we encourage you to visit this area frequently to stay informed.

Please write to us at privacy@benjerry.com or at Ben & Jerry’s, 30 Community Drive, South Burlington, VT 05403-6828, or call us at 802-846-1500 if you have any comments or questions about this Privacy Policy or to report any violations of the Privacy Policy. We will respond to you within 24 to 48 hours in most cases. For other requests, please choose among the following options:

If you don’t want to be contacted in the future or would like us to correct or update your Personal Information in our records, please click the appropriate button below:

Ben & Jerry’s will take reasonable steps to comply with the foregoing requests.

Again, Ben & Jerry’s is committed to protecting your privacy in connection with our web site. Please do not hesitate to contact us if you have any questions, comments or concerns about this Privacy Policy.