Fox television this week faced an uncomfortable future when the two
biggest stars on its No. 1-rated show "American Idol" openly
discussed leaving, which experts said could send viewership
plummeting in future seasons.
Paula Abdul, whose often quirky behavior has been a hot topic for
years, told ABC News program "Nightline" that her contract ends
after this season. And acid-tongued Simon Cowell, whom critics call
the show's real star, gave several interviews in which he
contemplated an exit when his deal ends next year.
"You take out one person like Paula or Simon, (and) you're
affecting every other player in this grid," said Time magazine
television critic James Poniewozik. "They're a family, a
dysfunctional family, and it's tough to mess with that."
At risk for the Fox Broadcasting Co., which is owned by Rupert
Murdoch's News Corp., are millions of dollars in annual advertising
revenue that would be lost if viewers tune out following a
departure by Cowell or Abdul.
The pair are the most talked-about judges on the four-person panel
that critiques performances of pop star wannabes competing to be
the next "American Idol" and win a recording contract. They are
joined by Randy Jackson and new judge Kara DioGuardi, as well as
show host Ryan Seacrest.
This week, Cowell told the New York Times that when he agreed to
his contract through next season, it felt like it would be his
last, and he said in The Hollywood Reporter that if "Idol" dropped
from No. 1, he would want to leave.
"I have had a great eight years. But inevitably you get to a point
in life when you think maybe it's time for a change," he told
reporters on Friday at an event in Los Angeles.
Cowell said he had not talked about his contract with Fox
executives. "I have not even sat down with them yet. Maybe I'm
being premature. Maybe they don't want me!," he said.
Leaving the show likely would be a big let-down for fans of the
celebrity judge who earns an estimated $36 million a season by
often heaping criticism on the program's pop star wannabes.
"He's the villain that people like to cheer against, and also I
think people don't give him enough credit for this, he's actually
also a really good critic," Poniewozik said.
IDOL THREAT?
Fortunately for Fox, the show has retained its lofty title as No. 1
on U.S. airwaves despite a slip in its audience size that could be
tied to lower viewership for TV shows overall.
Now in its eighth season, "Idol" has seen its audience size
decrease by about 8 percent compared to last year, and it is
averaging about 26.3 million viewers per show, Fox said.
Still, it retains a 68 percent ratings lead among viewers 18 to 49
years-old, a key group that advertisers covet, over its nearest
competitor, ABC sitcom "Desperate Housewives."
"'Idol' at the moment is the most dominant it has ever been," said
Mike Darnell, president of alternative programing at Fox
Broadcasting.
When asked about the show's prospects if Cowell or Abdul were to
leave, Darnell said only that he hoped they would not.
"It is our hope and my personal wish that both of them stay for as
long as the show is on," Darnell said.
Industry experts, however, are more forthcoming.
"Simon Cowell, if he left the show after next season, there would
be a much bigger drop-off in terms of viewing; he's really the
focal point," said Brad Adgate, a vice president at advertising
agency Horizon Media.
The loss of Abdul would be a blow, too, as critics say she is
crucial, if only for her often unpredictable behavior.
"Paula is a liability for any number of reasons people talk about,
just the sort of crazy, scatterbrained responses she gives during
the judges' criticism," Poniewozik said.
"But that's 'American Idol,' the things people complain about are a
big chunk of the reason the audience watches."
(Reporting by Alex Dobuzinskis: Editing by Bob Tourtellotte and
Eric Walsh)
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