[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
CHICAGO, Oct.20, 2010 –
SteelSeries, the leading manufacturer of gaming
peripherals and accessories, along with strategic partner
GUNNAR Optiks, today
introduced SteelSeries Scope digital performance eyewear for gamers
in both prescription and nonprescription. The new line of
co-branded pro gaming glasses powered by GUNNAR i-AMP lens
technology is designed to improve visual efficiency, endurance, and
recovery during gaming sessions. Expanding upon GUNNAR’s line
of advanced gaming eyewear, SteelSeries collaborated with the
company to customize a design with a larger, extended lens and a
lightweight, comfortable frame. The eyewear provides gamers a
visually enhanced experience while minimizing eyestrain and
fatigue.
“We’ve built our brand on the belief that gamers
want peripherals and accessories that provide a competitive
advantage that will help improve their experience and game,”
said Bruce Hawver, SteelSeries CEO. “When we announced our
strategic partnership with GUNNAR earlier this year, it was our
goal to collaborate on a product that would provide gamers with
that same solution of an improved experience. The SteelSeries Scope
is the result of that collaboration and we’re excited to
bring it to market.”
“Partnering with SteelSeries has been a smart and
beneficial alignment for both of our brands. With the introduction
of the SteelSeries Scope, we feel confident that gamers will
appreciate and value the efforts of this collaboration”, said
Rob Aarnes, President, GUNNAR Optiks. “SteelSeries’
knowledge and feedback from professional gamers about design and
fit is what makes SteelSeries Scope so unique to both PC and
console gaming.”
SteelSeries Scope pro gaming glasses include a larger lens for
extended peripheral vision, improving overall coverage and adding a
consistent transition of sight. The new glasses also feature a
SteelSeries-branded flat temple, designed for comfort while wearing
gaming headsets.
More than just the design of the frames and temples, SteelSeries
Scope lenses are optimized to enhance a user’s visual
performance. GUNNAR’s proprietary i-AMP
® lens technology is an optical platform that
includes the following components that create this visual
advantage:
- iONik lens tint optimizes light transmission and color contrast
to filter out harsh light and reduce eyestrain.
- i-Fi multi-stage lens coatings filter transmitted light and
protect the lens, with anti-reflective properties that cuts down on
distracting glare and extraneous light.
- diAMIX™ lens material offers an optically pure viewing
experience with ultra-light, ergonomic properties;
- fRACTYL™ lens geometry mimics nature to aid the natural
focusing power of the cornea and lens while creating a preferential
ocular microclimate.
- Rx lens available in the Scope frame through Carl Zeiss Vision
(see Eye Care Professional for pricing).
SteelSeries Scope Pro Gaming Glasses are $99.99 and can be
ordered online now at both SteelSeries.com and GUNNARS.com. To find
out more about the new eyewear as well as giveaways and promotions
be sure to check out
SteelSeries and
GUNNAR on Facebook and
Twitter
@SteelSeries &
@GUNNAROptiks.
About GUNNAR Optiks
GUNNAR Optiks, LLC engineers and produces Digital Performance
Eyewear, eyeglasses that enhance and work with the human visual
system when viewing computer screens and digital devices. GUNNAR, a
privately held company, was founded in 2005 and officially launched
Digital Performance Eyewear in the United States in October,
2008.
GUNNAR Optiks eyewear enhances performance, prevents Digital Eye
Fatigue (DEF) and protects against Computer Vision Syndrome (CVS),
a visual condition that negatively impacts 125 million computer
users according to the American Optometric Association. For more
information, please visit
www.gunnars.com.
About SteelSeries
SteelSeries is a leading manufacturer of gaming peripherals and
accessories, including headsets, keyboards, mice, gaming surfaces
and software. SteelSeries has been on the forefront of professional
gaming gear since its inception in 2001, thanks to continued
innovation and product development in cooperation with leading
professional gamers. All SteelSeries products are developed in
cooperation with professional gamers to ensure optimum performance
and durability. SteelSeries supports the growth of competitive
gaming and electronic sports through professional team sponsorships
and community support all over the world. For more information,
please visit
www.SteelSeries.com.
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For media inquiries:
Tori Pugliese
PR for SteelSeries
203-605-4028
tori@steelseries.com
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