2011 Will Be the Peak Year for Standard Definition DTT (Digital Terrestrial TV) Set Top Box Semiconductors
SCOTTSDALE, Ariz., April 27, 2009 -
The semiconductor opportunity in standard definition (SD) Digital Terrestrial TV (DTT) Set Top Boxes will peak in 2011 at nearly $500 million. High-definition DTT Set Top Boxes also offer a short term spike in semiconductor opportunity. However, SD DTT Set Top Boxes are the more sustainable opportunity for semiconductor manufacturers, reports In-Stat http://www.in-stat.com.
“The US analog shut off is driving a surge of HD converter boxes in 2008 and 2009,” says Gerry Kaufhold, In-Stat analyst. “However, this bubble will wane, while the SD DTT market continues to grow across a broader set of geographic markets.”
Recent research by In-Stat found the following:
Key component categories include the Demux/CPU/AV decoder and the MPEG-2 MP@HL/Graphics IC.
The European DTT STB Market Value will peak in 2011 at $1.6 billion.
On a European country basis, UK leads the market, followed by Spain, France, Germany, and then Italy.
Total DTT STB unit shipments will peak at 44 million in 2009.
Standard Definition DTT Set Top Box unit shipments will peak in 2011.
This research is part of In-Stat’s Multimedia Entertainment Equipment service which identifies, examines, and forecasts several of the rapidly evolving consumer electronics devices on a worldwide scale. The MMEE service also uses primary research to better understand consumer perspectives on these products, to include purchasing intentions and product usage trends. The MMEE service examines key product manufacturers, discusses competitive business models, and provides the market shares of leading product manufacturers. A detailed examination of product technologies and features is also provided in most reports, including a Bill of Materials forecast with an emphasis on semiconductor content.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
