SCOTTSDALE, Ariz., June 9, 2009 -
Demand for PC-TV Tuners has fallen off from 2008’s level due to the worldwide economic recession, reports In-Stat http://www.in-stat.com. The market also faces fundamental challenges, including slow consumer demand, increased competition from online television and other programming sources, and lower prices due to a shift from hybrid analog/digital tuners to digital-only tuners. One hopeful development is that Microsoft’s Windows 7 and the new version of Media Center will include better connectivity solutions for PC-TV Tuners.
“Opportunities for growth will be for hybrid analog/digital tuner manufacturers to increase share by lowering prices, or for new entrants to leapfrog the analog and hybrid segments by aggressively targeting the emerging digital-only segments, albeit with lower margins,” says Gerry Kaufhold, In-Stat analyst. “Overall, selling PC TV tuners is going to be a tougher business going forward.”
Recent research by In-Stat found the following:
2009 unit shipments will see a net decline of nearly 11%. Moderate unit growth will resume in subsequent years, driven nearly exclusively by digital-only tuner shipments.
Worldwide PC-TV Tuner revenue likely peaked in value during 2008, at about US$ 1.4 billion.
The European region is by far the largest geographic market for PC TV Tuners, representing more than 50% of worldwide revenue.
PC Tuner growth in Notebooks will significantly outpace other segments, which include desktops, retail sticks, and retail add-in cards.
ATSC M&H; mobile video in the US may create significant upside for digital-only tuners.
Recent In-Stat research, Global PC TV Tuners—A Solid Niche In Transition (#IN0904546ME), covers the worldwide market for PC TV tuners. The report provides unit shipment forecasts for Digital-only, Hybrid, and Analog-only Tuners. It also provides forecasts for four usage models: laptops with tuners built in, desktops with tuners built in, USB and PC Card sticks sold at retail, and Add-in cards sold at retail. It includes:
Regional and worldwide PC TV tuner unit shipment forecasts by technology and subgroup through 2013.
This research is part of In-Stat’s Multimedia Entertainment Equipment service. Multimedia-enabled consumer electronics devices are at the center of today’s digital entertainment experience. In-Stat’s Multimedia Entertainment Equipment (MMEE) research service identifies, examines, and forecasts several of these rapidly evolving consumer electronics devices on a worldwide scale. The MMEE service also uses primary research to better understand consumer perspectives on these products, to include purchasing intentions and product usage trends. The MMEE service examines key product manufacturers, discusses competitive business models, and provides the market shares of leading product manufacturers. A detailed examination of product technologies and features is also provided in most reports, including a Bill of Materials forecast with an emphasis on semiconductor content.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
