Rick Vogelei, Marketing Manager
Phone: 480-483-4441; Email: rvogelei@in-stat.com
Multimedia Entertainment Equipment
Hybrid Web-to-TV Set Top Boxes Enable Operators and Broadcasters for Internet Video Battleground
SCOTTSDALE, Ariz., September 29, 2010 -
With an Internet Protocol (IP) link coming in to nearly every possible consumer electronics device with a screen, the advertising-supported television industry and pay-TV service providers are scrambling to understand the impact on their business. Hybrid Web-to-TV set top boxes (STB) will be vital tools that enable broadcasters and operators to compete with their own Internet applications and over-the-top video offerings, says In-Stat (www.in-stat.com).
“When Apple began supporting 'apps' on their Apple iPhone, a whole new industry was created with about half a million 'apps' now available worldwide,” says Gerry Kaufhold, Principal Analyst. “Now, with a plethora of connected TV devices moving into the market, Internet Video is becoming the new 'must have' service. TV programs will eventually become 'apps' themselves to provide a direct-to-consumer engagement with titles, brands and advertisers.”
Some of the research findings include:
Western Europe has become the world’s hotbed for development of hybrid applications and services with over 70 companies joining the Hybrid Broadcast Broadband initiative.
Digital Terrestrial Hybrid STBs will more than quadruple in volume from 2010 to 2014.
Over 2.7 million Hybrid STBs will be in use in Eastern Europe by 2014.
Recent In-Stat research, Web-to-TV Hybrid Set Top Boxes in Six Regions (#IN1004674ME), provides an early warning system for the number of hybrid STBs "in use" in four categories, and in six regions and includes unit shipment and annual revenue data for:
Worldwide shipments of hybrid-capable STBs in four categories.
Detailed forecasts for hybrid cable TV, satellite TV, telcoTV (IPTV) and digital terrestrial TV set top boxes immediately put in use, by region.
Forecasts by box type for six geographic regions; North America, Western Europe, Eastern Europe, Middle East and Africa, Latin America and Asia Pacific.
This research is part of In-Stat’s Multimedia Entertainment Equipment service which provides comprehensive analysis and forecasts of the worldwide market for multimedia-enabled consumer electronics devices, including set top boxes, digital TVs and personal video recorders.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
