Rick Vogelei, Marketing Manager
Phone: 480-483-4476; Email: rvogelei@in-stat.com
Multimedia Entertainment Equipment
Cable Set Top Box Market Shifting to IP Video and IPTV Services
SCOTTSDALE, Ariz., October 21, 2010 -
Traditionally, the cable TV industry has relied upon MPEG-based transport to send digital video signals. However, over the past few years interest in Internet Protocol (IP) video has been growing, according to In-Stat (www.in-stat.com). This growth in interest is being fueled primarily for three reason:
In comparison to MPEG, IP is considered to be a cheaper and more efficient transport technology.
Many industry insiders consider the integrated DOCSIS cable modem to be an underutilized part of the digital cable set top box.
The availability of IP video is expanding exponentially, from user-generated content such as YouTube, to telco TV service provider video, to a growing number of “Over the Top” (OTT) types of programming.
"When it comes to IP transport, the cable modem is the perfect conduit of IPTV to the cable TV household,” says Mike Paxton, Principal Analyst. “In fact, cable modems are already performing this task in millions of households, just not through the digital set top box to the TV set. Instead, this IP video is commonly being displayed on the PC.”
New research by In-Stat reveals the following:
The percentage of cable set top boxes with integrated modems will double from 2009 to 2014.
Worldwide digital cable set top box unit shipments are forecast to decline by 8% in 2010.
Regional markets poised for growth include Europe, where the demand for high-definition (HD) cable set top boxes is fueling growth.
Revenue from digital cable set top boxes in Latin America will approach $200 million by 2014.
The value of semiconductor components used in cable set top box products was $2.8 billion in 2009, only fractionally higher than in 2008.
Recent In-Stat research, The Worldwide Cable Set Top Box Market: Challenges and Opportunities (#IN1004680ME), covers the worldwide market for cable TV set top boxes, with special emphasis on product manufacturers, market and technology trends, and the semiconductor content of the boxes, including:
Digital cable set top box Bill of Materials forecast
2009 market shares for digital cable set top box manufacturers
Regional breakout of the worldwide unit shipment and revenue forecasts updated through 2014
Companies mentioned in this report: ADB, CableLabs, CableOne, Cablevision Systems, ChangHong, Cisco Systems, Comcast, Coship, Cox Communications, DVN Holdings, Google, Huawei, HUMAX, Jiuzhou, Mediacom, Motorola, Pace Micro Technologies, Panasonic, Panasonic, Samsung, Skyworth, Suddenlink Communications, Technicolor, Time Warner Cable
This research is part of In-Stat’s Multimedia Entertainment Equipment service, which provides comprehensive analysis and forecasts of the worldwide market for multimedia-enabled consumer electronics devices, including set top boxes, digital TVs and personal video recorders.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
