The WISE Campaign
What we do
WISE - Women into Science, Engineering and Construction - works with industry and education to inspire girls and attract them into Science, Technology, Engineering and Mathematics (STEM) studies and careers.
We advise on a range of initiatives, from running an outreach day to advising on new careers literature, challenging stereotypes in innovative and effective ways.
Why we do it
When girls don't think they are welcome in subjects like Physics, Engineering, Construction and IT, it means that some of the brightest minds and best skills are lost to these employment sectors.
Despite girls interest and success in Science, Maths and Information & Communication Technology at GCSE, there is evidence that girls still feel unwelcome in these knowledge-based sectors: 'they can do it, but wouldn't want to be it.'
For detailed statistics on the number of girls and women in STEM subjects and careers, visit the UKRC's website here.
How we do it
We work in partnership with industry and education, bringing the perspective of girls to their activities. Most girls cannot be influenced into non-traditional careers through one glossy leaflet at age 14. Engaging their hearts and minds needs, long term, to counter the widespread stereotypes many experience from their peers and parents, schools and the media.
We do this by listening to girls, understanding their concerns and ensuring other organisations and policy-makers hear their voices. We work creatively with delivery agencies, offering models, tools and ideas to help them challenge traditional approaches and demonstrate equal involvement for girls.
There are individual WISE committees in Wales, Northern Ireland and Scotland, to cater for the specific needs of girls and women in these regions.
