What is Selling on Amazon?
Selling on Amazon is a program that enables merchants to sell their products and inventory on Amazon.com
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. See the Categories Requiring Approval page for
more information.
What type of products can I not list on Amazon.com?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions (for example, prescription drugs) or Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
What is the A-to-z Guarantee program?
The A-to-z Guarantee Program is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the merchant when they have a problem. If the merchant fails to resolve the problem, the customer can file an A-to-z claim. When Amazon.com receives the claim, we send the merchant an automated email detailing the claim which requests a response with basic information about the order and the fulfillment process. Amazon.com will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the merchant's expense.
What is Seller Central?
Seller Central is the Web interface used to manage all aspects of selling on Amazon.com. You can add product information, make inventory updates, manage orders, and manage payments though a suite of Web-based and downloadable tools.
How do I add inventory?
You have three options for submitting product-related data:
- Use the Add a Product feature on Seller Central to create one product at a time
- Use the Seller Desktop, which is a free, easy-to-use desktop application that can be used to manage and upload inventory one product at a time or in bulk.
- Use inventory files to create multiple products simultaneously.
How do I manage orders?
You have two options for managing your orders
- You can use the Web-based Manage Your Orders tool on Seller Central.
- You can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfill those orders.
Can I offer gift wrap and gift messaging services to my customers on Amazon.com?
Yes. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services merchant, you can make either or both of those services available to buyers of your items.
Can customers use Amazon.com Gift Certificates when purchasing my products?
Yes, customers can use Amazon.com Gift Certificates when purchasing products from third-party merchants.
Can customers leave feedback and why is customer feedback important?
Yes customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.com.
- It's the best way for shoppers to identify you as a trustworthy merchant. Your rating appears on the Offer Listing Page and is one of the first things that customers see.
- Customers are more likely to purchase products from merchants with higher ratings.
- Your feedback rating is a key metric used by Amazon.com to measure your performance.
How do I get paid?
Amazon first settles your account 14 days after you register. Subsequently, the settlement process repeats every 14 days. It normally takes 5 business days from the settlement until the money is available in your bank account. For a settlement to take place, you must
- Have a positive or zero Selling on Amazon account balance. Selling fees and customer refunds, if any, can affect your balance.
- Have entered valid information in Seller Central for your U.S. bank checking account.
How much does it cost to sell on Amazon.com?
1
$39.99 monthly subscription fee plus a selling fees when an item sells (
selling fees varies by category
)
If you are looking to sell only a few products or expect to have less than 40 orders a month,
click here
to sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of $0.99.
What are the differences between Professional and Individual seller accounts?
Sellers can sell on Amazon.com with an Individual account or a Professional account. The differences between the two types of accounts are outlined in the table below.
| Seller Amount Type: | Individual | Professional |
| Monthly Subscription | N/A | $39.99 |
| Per Sale Closing Fee 2 | $0.99 | N/A |
| Ability to create new products and add them to the Amazon catalog | No | Yes |
| Use of feeds, spreadsheets, and other tools to load inventory | No | Yes |
| Access to order reports and order-related feeds | No | Yes |
| Eligible for featured seller status: this is necessary to be eligible to win the Buy Box on product detail pages | No | Yes* |
| Listings automatically expire after 60 days | Yes | No |
When do I start getting charged the monthly subscription fee?
3Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will begin at that time.
Can I list my products on Amazon.com without paying closing or selling fees?
Yes. You can use Amazon Product Ads to list your products on Amazon.com and pay
a cost per click each time a customer clicks on your product. Amazon Product Ads
is different from Selling On Amazon because the customer clicks through to your
website to purchase your product. Also, there are no minimum fees or minimum spend
required to list with this program.
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