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Milwaukee's Daily Magazine for Thursday, May 16, 2013

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In Arts & Entertainment Blogs

Do the new square MAM admission stickers mean the end of this tradition?

Will a once-sticky Art Museum tradition now fade away?


Art museum patrons love to wear their cultural visits on their lapels. In New York, you spy folks all over midtown with little MoMA pins attached with that fold-over metal flap.

Milwaukee Art Museum's round white sticker depicting the iconic brise soleil in blue had perhaps even more cache here in Brew City. It didn't take long for the stickers to fuel a little tradition, too.

When folks would leave the museum, often they'd slap their sticker onto one of a couple light posts along Lincoln Memorial Drive, near the northerly entrance to Art Museum Drive. The poles have, consequently, been practically wallpapered with stickers from ground level up to a level just out of arm's reach for humans of average height.

But now that tradition may begin to diminish as quickly as the blue decoration on the old stickers has faded in the sun.

When I went to check out "Color Rush" I found that MAM has changed its tickets and the little round brise soleil sticker is no more.

I learned that MAM changed its ticket printing system to allow tickets to be adorned with images from the current exhibition, which is nice. But the lapel sticker is now square and lacks the aesthetic touch of its predecessor.

While the entire ticket looks flashier now, the admission sticker itself has been diminished. It is no longer something you want to affix to a post for all passersby to see.

But, on the other hand, the DPW will probably rejoice that this is the kind of a sticker a patron peels off and tosses in the trash at the Milwaukee Art Museum exit.


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