Results tagged with 'Advertising'

Articles (29) - Blogs (4)

Articles:

Kmart "Ships its Pants"

Published April 12, 2013

It's simple, effect and darn funny. The opening line is great, and unlike some spots it really doesn't take the gag too far. Kmart's new #shipmypants ad works.

Go on, track me

Published Jan. 3, 2013

It feels like not a week goes by without someone posting something about how Facebook's invading everyone's privacy, spying on your browser history, etc., ad nauseum. (These posts are usually made on Facebook, by the way.) I understand the generic concern over the Orwellian slippery slope, but it doesn't take me too long to re-assess and arrive back at my old conclusion: Who cares?

Lexus has it wrong

Published Dec. 5, 2012

I've noticed the new Lexus spots. They're well done, creative and stand out in the current clutter of Christmas and holiday hoopla. But, Lexus has it wrong.

New NBA rule could open big revenue stream for Bucks

Published July 24, 2012

At the annual Board of Governors meeting, NBA owners decided to allow advertising patches to be placed on uniforms. I love this idea.

Just ask for the sale, Milwaukee

Published June 29, 2012

If we want to tell the Milwaukee story and get people to visit, just ask them to. It's sales 101. Tell the story, make the ask.

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Podcast Promotion

Tuesday April 10th, 2012 – Fox Lake, IL Today was technically my day off, which doesn’t really exist anymore. I’ve got so many things going in so many directions, there’s always something I need to work on. That’s ok. I like all I’m doing, but a...

Advertising Anarchy

Wednesday January 18th, 2012 - Gurnee, IL I saw a business card years ago that had ‘OFIT’ written on it in big block letters. Below those letters was written “There is no profit without PR”. How true. If nobody knows of a product, how can they buy it? McDonald&...

You Need to be More Mediagenic

If you are going to call yourself a marketer today, you’ll need a strong grasp of what Public Relations can do. If you think PR is becoming a thing of the past, you couldn’t be more wrong. In the big picture PR is an absolute essential messaging channel for brand devel...

How Big Do You Want Facebook to Get?

Everyone has seen the movie Social Network, so you know the company’s origins. Facebook now has a bigger share of online traffic than Google, making them #1 on the web. They collect $2 billion in revenue through advertising. Facebook is flush with confidence and has even more ambitiou...

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