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Stage 1. Analysis and Discovery |
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In this initial stage Secret Agent works closely
with the client to gather company background, audience, existing brand equity,
and target market sectors.
What do you want to achieve with your
website ?
Who is your audience?
By investigating your
brand using marketing, heuristic and business factors we determine the best
practices for positioning your website to your specific market. We discover your
company's strengths, weakneses and competitiveness in the marketplace and the
factors which make your company unique.
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Stage 2. Vision & Concept |
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Secret Agent's philosophy is that in order to
connect with your customer and promote brand recognition and loyalty, one must
create, develop and maintain a solid company brand or identity. We are able to
work within your existing brand structure or create a new name for your product
or service and work with you to develop new naming and corporate identity
packages.
What does your audience currently believe?
What
would you like them to believe?
Using data gathered in the
previous stage, we can now begin with the project communication strategy. This
crucial step allows us to develop methods of connecting emotionally and visually
with your client with a user specific targeted approach.
Once a strong
conceptual brief has been developed, we then continue on to the creative design
and visual production of your website using non-linear conceptualising and
brainstorming sessions, sketching and rough visual layout comps.
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Stage 3. Execution & Development |
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After you have approved and
signed-off on the visual design of the home and secondary pages of your website,
Secret Agent will begin the development stage and prepare graphics, media and
content for the site.
We work with you throughout the process to
ensure that the requirements and objectives are met and
exceeded.
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Stage 4. Monitor & Support |
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Owning a website is only the first
step of your online storefront business. Every successful website is
updated regularly, promoted and marketed effectively and monitored for
performance to meet the needs of your company and your website
visitors.
Secret Agent can help you plan a strategy that will ensure the
continued success of your business online. Optimize your site for search
engines, design online marketing campaigns, offer remote training sessions, and
much more. |
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Please call our office today if you have any questions regarding
your company's online presence. Toll Free 1.866. 929.8110 |
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