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The choice is clear: You can spend $35,000-plus to reach a group of fickle readers who flip pages faster than you can blink; or, for a quarter of the price, you can reach a dedicated and loyal readership of today’s youth that wants to be the first to know about your new product. Do you want to reach a million readers who don’t read, or do you want to reach 200,000-plus readers who devour each issue of A.P. and keep it for future reference? What’s more important to your marketing objectives—quality of readership or quantity of (supposed) readership?

Speaking of… To have a quality readership, a publication must have a dedication to quality. Every issue, A.P.’s editorial and art staffs produce the most thorough guide to new music and youth culture, satisfying our readers’ cravings for only the hottest and the newest in music, film, fashion, sports, electronics, games, accessories and more.

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